Riu's Jamaica hotels launch their Jamaica 50 promotion
The Riu Ocho Rios Jamaica hotel recently hosted a trade show style event aimed at highlighting the current Jamaica 50 promotion taking place across all Riu Jamaica properties. The Jamaica 50 promotion is Riu's way of joining in the festivities as Jamaica celebrates 50 years of independence. Under the promotion guests will have access to exclusive deals making Riu the hotel choice for anyone planning their 2012 Jamaica holidays on a budget.
Travel agents across Jamaica recently gathered at the Riu Ocho Rios Jamaica hotel for a trade show style event to learn more of the launch of the Spanish hotel chain’s latest marketing campaign - Jamaica 50. Under the Jamaica 50 promotion, holidaymakers heading to the Caribbean island will have access to some of the most exclusive Jamaica deals as the hotel chain joins the local community in celebrating the island’s 50th year of independence.
The sales director for Riu Hotel in Jamaica, Angella Bennett, elaborated on some of the special offerings available under the Jamaica 50 promotion including a $50 discount for any booking with a minimum stay of two nights as well as special deals for those guests celebrating 50th year milestones including wedding anniversaries and birthdays.
Image by: shutterbugss, on Flickr
The event was indicative of the effort Riu has put into promoting its Jamaica 50 programme as it seeks to celebrate with the local community as well as increase its visibility and improve on its reputation as the best hotel choice for travellers booking Jamaica holidays. Agents from some of the most popular spots for holidays in Jamaica including, Kingston, Mandeville, Ocho Rios and Montego Bay joined together in the event which was the first of its kind for Riu Jamaica with the agents having access to all four of its properties.
Ms Bennett stated the following of the event, “it's the first of its kind where we have them on one property, but we're exposing them to all four properties in a trade-show setting… So they have a 45-minute session with each representative of each hotel, where they explain the selling points of this hotel, the best features of the hotel and teach them how they want to sell Riu product”.
From the agents perspective the event appears to have been a success, Connie Lue the branch manager for Chin Yee’s Travel, New Lane stated, “the trade show has been great, although it's a big group it's very personalised. We learned a lot of information to sell the property so the experience has been good”. Ms Lue also noted that Riu room have proven to be very popular with her agency’s clientele, a fact which will undoubtedly come as music to the ears of the management at Riu.
Image by: Paulo X, on Flickr
There is an opportunity for everyone planning their 2012 Jamaica holidays to take advantage of these amazing deals on offer from Riu hotels with the Jamaica 50 promotion running from July to December 2012.
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