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Major Bahamas resorts team up to promote Bahamas holidays and draw more visitors

  • 10-May-12 15:04
  • Bahamas
  • Caribbean News Now

Executives of the Atlantis hotel and the highly anticipated Bahamas mega resort- the Baha Mar have joined forces to boost the number of travellers booking flights to their Bahamas holidays. The Bahamas aims to increase airlift by 30 per cent in 2014.

Major Bahamas resorts team up to promote Bahamas holidays and draw more visitors

Don Robinson, CEO of the eagerly anticipated Paradise Island Baha Mar “mega resort” has noted that the Bahamas needs to see a significant increase in the number of travellers booking Bahamas flights by the time the resort launches in 2014 in order for the wider tourism industry to thrive.

While the figures for cruise ship arrivals to the Bahamas have been consistently strong with Tourism Director General David Johnson recently describing the cruise industry as “stronger than ever and showing no signs of slowing down anytime soon”, airlift has shown signs of weakness with a decline of over 2 per cent in 2011 when compared to 2010. As a result, Mr Robinson in conjunction with George Markantonis, managing director of The Atlantis- one of the top Bahamas hotels- has launched an offensive campaign to promote Bahamas holidays, “We need about 400,000 more seats in the market per year. That's a 30 percent increase roughly in airlift, which is why we need to start early”.

 Bahamas Beaches
Image by: IDEE_PER_VIAGGIARE, on Flickr

Executives of the Baha Mar and Atlantis have recognised that there is strength in unity and have put competition aside noting the importance of working together to showcase all the exciting and beautiful things that holidays in the Bahamas have to offer, “We are aggressively becoming a world-class destination... Atlantis and Baha Mar can co-exist. What Atlantis delivers and what we deliver are different enough. There is a fair amount of growth that needs to happen so we are all satisfied with the rates and occupancy”.

In order to achieve the 30 per cent increase needed in air arrivals the executives of these luxury Bahamas hotels have committed to pitching to all the major airlines over the course of the year including U.S. based Delta Airlines. Mr Robinson has even indicated that recent meetings with Air China on the prospect of a direct flight to the Bahamas from China have proven to be encouraging.

 Bahamas Beaches
Image by: worldtraveller5, on Flickr

If the luxurious beachfront property, boasting four new hotels including a Grand Hyatt, an eco-friendly water park and a Jack Nicklaus Signature Golf Course does not win over airlines the jaw dropping 9000 square foot casino at the Baha Mar which promises to be the largest and most lavish in the Caribbean is sure to be a deciding factor in attracting travellers to book Bahamas holidays.

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