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Barcelo Bavaro Beach Resort will host key tourism event aimed at promoting Dominican Republic holidays

Dominican Republic's Asonahores has announced that the Barcelo Bavaro Beach Resort will host the Dominican Annual Tourism Exchange. The event is one of the most critical for the island's tourism industry as it seeks to promote Dominican Republic holidays.

Barcelo Bavaro Beach Resort will host key tourism event aimed at promoting Dominican Republic holidays

The Dominican Republic’s Hotel and Tourism Association, also known as Asonahores, is busy preparing for what industry experts and stakeholders describe as the single most important event of the year for the Dominican Republic’s tourism industry - the Dominican Annual Tourism Exchange (DATE).

Officials at Asonahores have announced that DATE will be hosted at one of the many luxurious Dominican Republic hotels in the beautiful beach resort of Punta Cana - the Barcelo Bavaro Beach Resort. This will be the sixth year that the Barcelo Bavaro has hosted the DATE event, as a result the hotel has earned the unique distinction of hosting DATE more than any other resort or hotel in the Dominican Republic.

It is no surprise that the Barcelo Bavaro Resort has been selected as the hosting venue once again, given that it is one of the most popular hotels for travellers booking Dominican Republic holidays in the enchanting Punta Cana district. The hotel has recently completed a $330 million renovation project including a redesigned golf course, a luxury spa and a water park especially designed for children making this the ideal spot for a family friendly break in Punta Cana. Pedro Parets, the General Director of Barceló Bávaro stated, “We are honoured to host the Dominican Republic’s most important and influential tourism event… DATE is an opportunity to showcase our country’s one-of-a-kind offerings while bringing together the industry professionals who are dedicated to continually growing the Dominican Republic’s tourism industry”.

 Barcelo Bavaro Beach Resort
Image by: barcelohotels&resorts, on Flickr

First launched by Asonahores in 2000, DATE has flourished over the years, with the number of tour operators interested in developing partnerships and selling package holidays to the Dominican Republic growing with each passing year. The 2012 event is shaping up to be yet another success with over 400 tourism professionals and government representatives due to attend.

Asonahores officials will be undoubtedly aware of the importance of DATE from a strategic point of view as it provides the opportunity for key partnerships to be forged. Notably, Expedia Inc. recently announced a 12 per cent increase in the number of travellers who booked Dominican Republic holidays in 2011 through its global network.

 Barcelo Bavaro Beach Resort
Image by: barcelohotels&resorts, on Flickr

Expedia’s Director of Market Management in the Caribbean, Demetrius Canton noted the following of the partnership, “When a hotel becomes part of our online travel marketplace, they gain access to nearly 60 million travellers each month in more than 60 countries. That level of exposure is unparalleled… We're committed to working closely with our lodging partners in the Dominican Republic and throughout the Caribbean to extend their reach to an entirely new audience, while at the same time helping travellers to experience this incredible destination and all that the Dominican Republic has to offer”.

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