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Delegation of MINTUR representatives promote Cuba holidays at tourism fair in China

  • 07-Mar-12 10:31
  • Cuba
  • Cadena Agramonte

Cuba's tourism officials continue to promote the island as a top holiday destination. To increase the number of travellers from Asia who book Cuba holidays, Cuban representatives showcased the island's tourist offerings at an industry fair in China.

Delegation of MINTUR representatives promote Cuba holidays at tourism fair in China

In a bid to increase the number of travellers from the Asian continent booking holidays to Cuba, Elizabeth Vela Jamie, the chief representative of the Cuban Ministry of Tourism (MINTUR) represented the Caribbean island at a tourism fair recently held in Guangzhou, China.

The fair was a key strategic move for the Cuban tourism sector with representatives from both Europe and North America present. Ms. Vela Jamie used the opportunity to share with travel agents, business executives, tourism authorities and specialised press all that the unique Cuba holiday experience has to offer. Beyond its beautiful white sand beaches and tropical climate the Caribbean island is not just about sun, sea and sand as its rich cultural and historic heritage has led to a booming cultural tourism industry .

Cuba’s tourism sector has been developing at an encouraging speed, with in excess of 2.7 million travellers visiting the island in 2011 resulting in a 7.3 per cent growth compared to 2010’s figure.

 Havana- Cuba
Image by: worldtraveller5, on Flickr

The Caribbean Tourism Organisation (CTO) recently revealed in a February 2012 press conference that Cuba was leading its regional peers in terms of overall growth, outperforming major players in the Caribbean tourism industry such as the Dominican Republic, Puerto Rico and the U.S. Virgin Islands. These figures are a testament to the hard work being put in by Cuba’s MINTUR in collaboration with other industry stakeholders including the Cuba hotels and resorts who help provide travellers with unforgettable Cuba holidays. At the time MINTUR stated that that the record breaking figures were, “proof of growth in our competitiveness, boosted not only by the quality and diversity of our tourism offerings, but by the stability and security we provide”.

 Cayo Guillermo- Cuba
Image by: worldtraveller5, on Flickr

Since the release of the 2011 figures Cuba has not looked back, with officials sending delegations to various international fairs much like the one in the China in order to promote Cuba as one of the leading holiday destinations not only in the Caribbean but worldwide.

 salsa in the street- Cuba
Image by: worldtraveller5, on Flickr

In min-February Cuban tourism officials promoted authentic Cuba holidays at the Belgian Salon des Vacanses Fair which took place at the Expo Brussels Exhibition Centre with Cuba’s pavilion being one of the most visited at the event. The successful presentation at Brussels was later followed by a presentation at the 32nd edition of the Italian Tourism Bureau event. Tourism officials in Cuba will no doubt be aware of the importance of a good show at these key networking events if they are to achieve their ambition of surpassing 2011’s stellar performance.

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