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Jamaica's tourism officials push to make Jamaica holidays more accessible

  • 23-Feb-12 15:37
  • Jamaica
  • Caribbean News Now

In a bid to boost the appeal of Jamaica holidays by offering more easily accessible flights to Jamaica from key markets in Latina America and elsewhere, director of tourism John Lynch represented the island at the Fifth Routes Americas Conference.

Jamaica's tourism officials push to make Jamaica holidays more accessible

Jamaica’s director of tourism Mr John Lynch recently represented the island at the Fifth Routes Americas Conference which took place from the 19th to the 21st February 2012in Nassau, Bahamas and was hosted by the Nassau Airport Development Company (NAD). The conference saw together key industry players from the Caribbean and the Americas come together to discuss already existing services as well as the development of new routes and new market opportunities. Mr Lynch’s attendance was aimed at boosting the number of Jamaica flights available from a number of key markets in the Americas.

Jamaica like many of its Caribbean counterparts is seeking to increase the number of travellers who will book their holidays to Jamaica in 2012 as tourism officials hope to strengthen the island’s position as one of the leading Caribbean holiday destinations.

Newly appointed Tourism Minister Dr Wykeham McNeil noted in an interview with Caribbean Journal that airlift was a key issue for his ministry in their efforts to grow and diversify, “We have tried hard to diversify our markets, to try and build them up as much as possible. The thrust now is to try and work on the Latin American market. Some work has started there. I think we need to do more. Of course, the perennial problem is you have to work on the airlift and marketing when you go into these markets”.

 Relax in Jamaica Beaches
Image by: IDEE_PER_VIAGGIARE, on Flickr

The networking event would have been a crucial one for Jamaica’s tourism industry as they push towards a diversification of their source markets and seek to make Jamaica holidays more accessible for holidaymakers across the globe.

The Routes Americas Conference is considered to be the leading networking event for the airline industry and as such plays a vital role in strategic planning for the various tourism industries. Prior to the event, vice-president and commercial head for Routes was confident that this year’s edition would be a success, “This year we are going to have more delegates than we have ever had. We are expecting to have 400 airline, airport and tourism authority delegates from over 42 different countries. We also have the largest number of airlines to attend Routes America, with around 60 carriers…Routes is important because air service development is important.”

 Waterfalls in Jamaica
Image by: biluu_72, on Flickr

While the outcome of the conference is yet to be disclosed, it would undoubtedly have been a stepping stone to government official’s ultimate goal of lifting the popularity of Jamaica holidays on the international stage.

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