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Dubai Summer Surprises to Boost Hotel Occupancy Levels

  • 11-Jul-11 15:45
  • Dubai
  • Gulf News

The number of tourists taking Dubai holidays this summer is expected to soar after the Dubai Summer Surprises promotion attracts travellers from all over the world to the city's participating hotels, tourist attractions, shopping malls and restaurants.

Dubai Summer Surprises to Boost Hotel Occupancy Levels

Several Dubai hotels are expecting to record a significant increase in occupancy levels this summer after the Dubai Summer Surprises (DSS) promotion kicked off its list of special events and activities last month.

The Dubai Summer Surprises started on 22nd June, 2011 and will continue its promotional activities for the delight of tourists taking Dubai holidays until 31st July, 2011.

The Vice-President of Sales at Rotana Hotels, Naeem Derkezali, is expecting occupancy levels across its United Arab Emirates hotels to reach 80 per cent as a large influx of travellers take holidays in Dubai during the sizzling summer season.

In the same way, Joydeep Ghosh, the Director of Sales and Marketing at Moevenpick Hotel Deira, is expecting levels to exceed 70 per cent. He further explained: "Unfortunately we do expect a small drop during Ramadan as there is less travelling traffic in the region. This will affect the occupancy and revenues in a negative way."

Many of the emirate’s hotels have launched a series of offers that are designed specifically for travellers going on holidays to Dubai during the DSS season.

The annual festival is organised by the Dubai Events and Promotions Establishment (DEPE) and is aimed at families planning to take luxury holidays across the GCC. The summer event also helps increase occupancy levels for hotels in Dubai during their “weaker” tourist season.

Vice-President of Dubai Sales and Marketing for the Jumeirah Group, Christian Pertl, said: "Summer is traditionally a softer period for Jumeirah hotels in Dubai and we always develop special packages during that period."

The Jumeirah Group is offering residents of the GCC, India and Iran an "extra 10 per cent discount" off room rates during the DSS to encourage more guests from neighbouring countries.

Rotana's Derkezali added that the group is offering room rates starting from Dh200 per night for long stay Dubai holidays during the DSS period. He said: "Hotels utilise events like Dubai Summer Surprises as an opportunity to create packages that are affordable and offer value-for-money experiences."

Moevenpick Hotel Deira is offering complimentary shuttle services to the private beach on the Palm Jumeirah, and the city's major shopping malls and attractions.

This is the 14th edition of the Dubai Summer Surprises and the event will feature entertainment shows, concerts, exhibitions, sports and games, competitions, and a range of discounts across Dubai’s spectacular shopping malls, spas and attractions.

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