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Mexico Culture and Tourism Links to be Discussed at Kultur Forum 2011

Tourism officials are planning to promote links between Mexico, Cancun holidays and the country's culture offerings at the Kultur Forum 2011, which takes place on 15th-17th June in Valle de Bravo and will to be attended by experts from both industries.

Mexico Culture and Tourism Links to be Discussed at Kultur Forum 2011

Mexico’s tourism officials will be discussing the potential links between tourism and culture at this year’s Kultur Forum which will be taking place this week.

A gathering of experts from both industries will be attending the event on 15th-17th June in the popular tourist destination of Valle de Bravo. The forum will focus on Mexico and Cancun holidays, UNESCO World Heritage Sites, cultural festivals and Mexican cuisine.

National Tourism Forum Director, Fernando Marti, said: "A product of its culture, Mexico has a very deeply rooted and rich identity, but its potential is limited from not sharing the stage with tourism, and its magic is forgotten."

Marti added that the Kultur Forum 2011 will be held in the central state of Mexico, also known as the Magic Town, and is expected to be attended by cultural and business leaders who will present seminars on different topics and art presentations.

The forum will highlight Cancun hotels and resorts and other types of Mexican accommodation across the country, as well as national attractions, events, and popular tourist destinations.

The former Deputy Tourism Secretary, Sigfrido Paz Paredes, believes that Mexico does not know how to "sell its rich cultural offerings due to a lack of tourism and urban infrastructure", but also thinks that by creating links between tourism and cultural, more travellers are likely to book Mexico holidays in the future.

Last year, Mexico received 22.4 million foreign tourists with the majority of travellers taking holidays in Cancun and the Riviera Maya.
Cancun is located in the state of Quintana Roo on the Yucatan Peninsula in eastern Mexico. The thriving city boasts an active nightlife, a variety of restaurants and a wide selection of Cancun hotels.

The outskirts of the city are home to an array of beautiful sites including pristine white sand palm-fringed beaches, ancient Mayan archaeological sites, and turquoise waters that provide perfect conditions for scuba diving and snorkelling.

The Mexican Tourism Minister, Gloria Guevara, recently assured visitors that travel to tourist destinations in Mexico is perfectly safe.

She said: "I would say that people can go to all the tourist destinations because all the tourist destinations are fine. It depends on whatever you like, but there are a lot of places you should visit and have a great time. Stay away from a couple of cities within the border."

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