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Most British travellers book their holidays online

More European travellers are turning to technology to book their regional and international holidays, with British tourists at the top of the "technophiles of Europe" list, according to a poll which was recently conducted by Europ Assistance Group.

Most British travellers book their holidays online

The results of a new study carried out by Euro Assistance Group reveal that three quarters of British people organise and book their holidays online, whether they are to the Caribbean, United States, Africa, or within the United Kingdom.

Britons have been named the “technophiles of Europe” after a poll of 3,500 was conducted across France, Germany, Italy, Spain, Belgium, Austria and the United Kingdom.

The results of the study revealed that 57 per cent of European travellers use the internet to source their holiday destinations and 71% of British people research and book their holidays abroad (or within their own country) online using laptops, computers or mobile phones.

The study showed that 57 per cent of participants use their smartphone less during their holidays than the rest of the year and a third of the European travellers would like to be able to access practical information during their stay.

Eight out of ten Europeans prefer to take holidays within Europe over other destinations such as holidays to the Caribbean, the Middle East, Africa or Asia.

According to the poll, 47 per cent of Europeans stay in their native countries. This proportion is greater in countries which enjoy a warm climate such as Italy, France, and Spain, with six to seven travellers out of ten choosing to stay at home rather than head off on tropical Caribbean holidays or other exotic holiday destinations for sun and beach glory.

The results revealed that 81 per cent of Europeans consider the budget to be very important or an essential aspect of booking their holiday and many will choose shorter holidays several times a year rather than one longer more expensive holiday. The average amount European travellers will spend on a holiday is 2,145 Euros.

The results of the study revealed that 57 per cent of European travellers use the internet to source their holiday destinations and 71% of British people research and book their holidays abroad (or within their own country) online using laptops, computers or mobile phones.

The study showed that 57 per cent of participants use their smartphone less during their holidays than the rest of the year and a third of the European travellers would like to be able to access practical information during their stay.

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