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Choice Hotels optimistic about growth of Caribbean tourism

The Director of Caribbean Franchise Development and Emerging Markets for Choice Hotels has spoken about a revival of opportunities within the Caribbean holidays sector at the annual Caribbean Hotel and Tourism Investment Conference in Jamaica.

Choice Hotels optimistic about growth of Caribbean tourism

The Caribbean holidays industry is showing signs of recovery as new opportunities are popping up around the region after the major hit of the global recession, according to the Director of Caribbean Franchise Development and Emerging Markets for Choice Hotels.

Jose Salvador Icaza spoke at the annual Caribbean Hotel and Tourism Investment Conference (CHTIC) which took place in Montego Bay from 10th – 12th May, 2011, and said that his company’s optimistic outlook was backed by positive reports from the region.

“Many properties, including those in our network, are reporting a strong winter season, a return to healthy advanced bookings, and are prepared to make aggressive marketing and franchise decisions in the months ahead as they prepare to ride out the traditionally tough summer and fall months,” Icaza explained.

Speaking just before he attended the Caribbean Hotel and Tourism Investment Conference, he added: “We are expecting a very powerful relationship development session with Caribbean industry movers and shakers in Jamaica.”

The director is looking forward to offering the company’s global brands to accelerate and enhance the growth of the Caribbean’s tourism sector in order to encourage more tourists to book Caribbean holidays in the near future.

“Caribbean hotel owners and operators are beginning to truly understand the value of Choice Hotels - from our powerful reservations system and global marketing campaign to revenue management tools and dedicated brand performance consultants - in building business,” he concluded.

Choice Hotels franchises more than 6,000 hotels across the world providing luxury holidays for thousands of tourists every year in 35 countries across the United States, Europe, the Caribbean, Asia, the Middle East, Canada and Central and South America.

Choice Hotels also franchises a number of Caribbean hotels across the Bahamas, Cayman Islands, Dominican Republic, Curacao, Puerto Rico, and Turks and Caicos under several of the company’s brands including Comfort Inn, Comfort Suites, Quality, Clarion, and Ascend Collection.

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