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2011 starting good for Mexico, holidays more popular this year

The overall income generated from international holidaymakers taking Mexico holidays during 2010 rose 5.3 per cent from 2009, to $11.87 billion, according to a recent statement released by the Mexican Tourism Ministry.

2011 starting good for Mexico, holidays more popular this year

Mexico’s overall tourism revenue, generated by international tourists taking Mexico holidays in 2010 has increased by 5.3 per cent from 2009. The revenue received from travellers taking holidays in Mexico reached $11.85 billion, according to a statement from the Mexico Tourism Ministry.

The welcome rise in revenue came after the global economic crisis and A/H1N1 influenza outbreak had a severe impact on the country’s holiday industry back in 2009. The number of holidaymakers who visited no border areas such as Cancun spent $9.36 billion, which was 8.5 per cent more than 2009, but visitors to border areas decreased 10 per cent from 2009 with $1.97 billion in tourism revenues.

Revenue acquired from Mexico holidays via cruise ships increased by 20 per cent to $544.6 million, and the number of tourists who took no boarder trips such as Cancun holidays, increased by 8.4 per cent, to 12.8 million last year. Tourism is an important source of foreign revenue for Mexico, after Crude Oil and industrial exports, and the country’s tourism leaders have been working hard to attract more visitors to the region.

Gloria Guevara, Mexico Tourism Secretary recently said: “Tourism is a priority for Mexico. That’s why President Felipe Calderon has declared 2011 the year of tourism with an important calendar of activities.”

Mexico has become the second leading cruise ship destination for travellers, after the United States, with many tourists taking holidays in Cancun, Cozumel and Puerto Vallarta. A recent report carried out by Visa Inc - Tourism Outlook: Mexico - showed that Visa cardholders spent $4.4 billion during holidays in Mexico in 2010, despite the turbulent economic times.

Country Manager of Mexico, Visa Inc., Eduardo Coello, said: "Mexico has continued to make its mark on the global tourism landscape as a sought after destination.

"Over the past few years, Visa has worked closely with organizations within the Mexican tourism industry to analyse proprietary Visa spend data to help prioritise tourism policy and implement business and marketing practices that will best attract visitors and strengthen tourism competitiveness."

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