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Record-Breaking St Lucia Holidays in 2010

  • 07-Mar-11 09:24
  • St Lucia
  • St Lucia Star

The number of tourists who took St Lucia holidays in 2010 broke the record after the St Lucia Tourist Board reported that despite the volcanic ash cloud disruption and bad weather in the UK, the island received the highest number of visitors its history.

Record-Breaking St Lucia Holidays in 2010

The St Lucia Tourist Board has been celebrating record-breaking numbers on the island after reporting that the number of travellers who enjoyed holidays to St Lucia during 2010 was the highest ever in the island’s history.

Despite the volcanic ash cloud disruption in the UK in April last which forced British Air Space to close all flights, severe snow conditions in the UK and U.S in December, and Hurricane Tomas lashing the island in October 2010, the island received a record number of holidaymakers staying at St Lucia resorts and hotels.

The majority of visitors arrived on the holidays in St Lucia during the first nine months of 2010 and the total number of travellers staying at St Lucia hotels throughout the year reached 305,937; a 10 per cent increase on 2009 and 1 per cent higher than 2006, which was St Lucia’s best year to date.

While the UK market made up 22 per cent of the arrivals, the largest number of tourists who enjoyed St Lucia holidays originated from the United States with 42 per cent visiting the Caribbean island last year.

Louis Lewis, St Lucia Tourism Director, said that the success of 2010 was partly due “to the strategic approach to marketing and promoting the destination,” stating that “the SLTB stood ready to build on these targeted marketing strategies throughout the 2011 calendar year, in order to achieve even greater results.”

The island’s Rodney Bay Marina recorded 35,052 visitor arrivals by yacht in 2010, which was a slight decline of 0.2 per cent compared to 2009, but Marigot Bay received record figures with 10,259 tourists arriving to the island for their holidays in St Lucia.

Saint Lucia is an island country situated in the eastern Caribbean Sea and boasts some of the most breathtaking landscapes in the Caribbean. Home to the famous Pitons (mountains), lush green rolling hills, white sand beaches and tropical rainforests, St Lucia is one of the only islands in the world which has its very own drive-in volcano.

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