The Sector for Cruise Jamaica Holidays Records a 10.5% Growth in January
The number of tourists enjoying Jamaica holidays on cruise ships in January 2011 has increased by 10.5 per cent in comparison to the same period last year, according to the Tourism Minister of Jamaica, Edmund Bartlett.
The Minister of Tourism for Jamaica has announced positive figures for the number of holidaymakers enjoying holidays to Jamaica on board cruise ships, with a 10.5 per cent growth during January 2011 compared to the same period last year.
Edmund Bartlett stated: “This is very significant, because what it means is that cruise has now turned the corner properly for growth and we are projecting to have a 15 per cent growth for the 2011/12 period.”
The Tourism Minister added that the rise in tourists enjoying Jamaica holidays in the cruise sector is expected to increase earnings from cruise tourism by eight to nine per cent, bringing a welcome boost to the island’s economy.
The opening of the Falmouth Cruise Shipping Pier and the development of facilities in Ocho Rios, Montego Bay and other areas across the Caribbean island, could make Jamaica a prime cruise destination for holidaymakers seeking luxury Caribbean holidays.
“This initiative and new development (Falmouth Pier) will aid in repositioning Jamaica as a major cruise destination with port capabilities for all size vessels, so that if you are thinking of building future vessels of mega size, Jamaica will be able to accommodate you, or if you are making smaller vessels (boutique type), Jamaica will also be able to accommodate you,” Bartlett explained.
Plans are underway to enhance the cruise sector with marketing and promotional campaigns across Europe and other destinations to encourage vessels into Jamaica’s local ports on a land and sea dual arrangement.
Bartlett added: “This will allow for a vacationer to come in and spend one week in the hotels, and another week on the seas. This is going to be a very useful fit, as it will bridge the gap between cruise and land-based tourism.”
As more cruise passengers arrive on their holidays in Jamaica, the island is expecting an increase in luxury brands and a wider range of available duty free goods.
“A whole slew of luxury brands will be coming in to Falmouth itself and we are expecting that this will spin-off into Ocho Rios, Montego Bay and elsewhere,” Bartlett said.
“Cruise and shopping are like Siamese twins and all the destinations that have had high spends from cruise have been destinations with very powerful and strong shopping experiences and so we expect that with the increased volume, there will be higher levels of shopping and this (shopping) will also penetrate the lower end of the merchandising offering, so that our vendors, craft people, the small restaurants and all our attractions will come in for very active consideration by our visitors,” Bartlett concluded.
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