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New Head of Sales appointed for BMI

  • 11-Dec-10 11:22
  • Bmi
  • TTG Live Travel

British Midlands International (bmi) has appointed David Rousham as the new Head of Sales for the airline which specialises in providing affordable Europe, North America, Caribbean, Africa and Egypt holidays.

New Head of Sales appointed for BMI

David Rousham has been appointed as the new Head of Sales for British Midlands International airline (bmi). Mr. Rousham will be responsible for driving forward the global sales strategy of the UK airline which operates a number of affordable flights for travellers taking North America, Europe, Caribbean, Africa, Middle East and Egypt holidays.

Chief Commercial Officer of the airline, Joerg Hennemann, spoke of the appointment and said: "I am delighted to welcome David to bmi as Head of Sales. These are exciting times for the airline and as we continue to drive forward sales and revenue generation his vast wealth of commercial knowledge and experience will be a valuable asset."

Mr. Rousham, a graduate from Aston University, married with two young children, started his new post earlier this month (December) and has over 20 years of commercial experience within the international airline market. Previous roles include high profile international sales and market position at British Airways.

He said: "I look forward to leading the sales function in its strategic development. We have a dynamic UK and international team ready to drive forward future business and revenue generation for bmi."

Bmi operates a number of routes to global destinations and offers passengers affordable value for money whether they are enjoying holidays in the Caribbean or Egypt holidays.

The airline provides cheap flights to Cairo, Aberdeen, Belfast, Dublin, Edinburgh, Glasgow, London Heathrow, and Manchester, plus advice and information about Cairo hotels and other holiday destinations in the region.

Bmi is the second largest airline to operate flights out of London Heathrow and was first established in 1938 when it began as Air Schools Ltd which specialised in providing pilot training for the RAF. In 1949 the company was known as Derby Aviation and offered charter flights for passengers. Over the years, the airline has rebranded and expanded considerably and is now a member of the Star Alliance, successfully providing flights for passengers to destinations all over the world.

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