Representatives of Cuba holidays participated at Mexican Fair as guests
Ministry of Tourism officials and representatives from the Cuba holidays industry will be presenting their Authentic Cuba campaign during the Travel Meetings Exhibition held in Mexico over the next 3 days.
Tourism officials and representatives from the Cuba holidays market are participating in a Mexican Fair scheduled to start today in Mexico City. Cuba will be a guest country at the 4th Incentive, Business, Travel and Meetings Exhibition in Mexico, which will be held between 17-19th November in different areas of the World Trade Center in the Federal District.
Over 100 companies and local and foreign organisations are expected to take part in the fair with the objective to promote the improvement and implementation of incentives for their staff and clients in the tourism industry.
The team of Cuba holidays representatives from the Ministry of Tourism of Cuba in Mexico City will present the Island as a main Caribbean holiday destination, boasting an appropriate infrastructure for incentives and business, corroborated by a 3.5% increase in the number of visitors who took holidays in Cuba in comparison to last year.
The "Authentic Cuba" campaign will be launched during the fair, showing the island's cultural, historical and supportive values as an expression of the Cuban people's well renowned joyous and hospitality.
The Island's potentials in ecotourism, adventure, family programs, as well as programmes for students, honeymoon, health tourism and options for conventions will be among offers to be made public.
The exhibit will also include business rounds and meetings of experts on opportunities, offers and incentives to providers, and 18 cases of successful experiences in the implementation of incentive programs are scheduled to be assessed.
Mexico's National Incentive Prize will be granted at the end of the fair to recognize the efforts of companies, public and private bodies and promoters that operate programs to provide human resources and marketing channels between distributors and clients with incentives.
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