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More South American travellers taking Cuba holidays

  • 20-Oct-10 10:31
  • Cuba
  • Holiday Industry

It has been reported by Cuba's Ministry of Tourism that more South American travellers than ever are showing an interest in the island as a prime holiday destination and an importante place of interest to visit.

More South American travellers taking Cuba holidays

There has been a significant surge in the number of southern continental travellers showing interest in Cuba holidays. The wave of South American visitors to Cuba increased by 12% in the first nine months of this year, according to a statement released by Luis Felipe Aguilera, from the Cuban Ministry of Tourism (MINTUR).

Aguilera, who is Director of the Information and Promotion Department for South America, told Prensa Latina (Cuba's main international news agency) that his forecast is to close the year with over 115,000 South American visitors, marking a significant increase of over 25 % more South American holidaymakers choosing to go on Cuba holidays compared to last year, when around 85,000 travellers from Argentina, Brazil, Chile, Paraguay, Peru and Uruguay visited the Island.

"The number of visitors from main tourist markets is falling; therefore, we decided to implement a promotion campaign titled Authentic Cuba," he said.

Commenting on the different factors that could have contributed to this unprecendented interest shown by South American travellers who are now showing more interest than ever in spending their holidays in Cuba, he said the success was due to unique Cuban attributes such "authenticity" and "unique history background".

"It is very flexible and adapts to different means; it is very authentic, as its name indicates; it shows the strength of our destination and approaches what the client expects when visiting the country," he further explained.

Recently, Mr Aguilera presented the latest "Autentica Cuba" promotion campaign during the 7th Encotur Fair held from 13th to 14th October in Montevideo, Mexico, where a six-minute video showing the beauty of Cuba's landscape was screened.

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