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Showcasing Cuba holidays in Uruguayan Fair

  • 19-Oct-10 15:20
  • Cuba
  • Holiday Industry

As part of the Autentica Cuba campaign which the island's ministry of tourism has created to show the best of Cuba to the world, Uruguay has been the next destination to witness Autentica Cuba's display of the island's rich and varied tourism products.

Showcasing Cuba holidays in Uruguayan Fair

Just last Wednesday a new campaign promoting Cuba holidays was presented by the island's Ministry of Tourism during a special exhibition at the opening of the VII Uruguay´s Tourism Fair Encotur 2010, attended by Hector Lescano, Uruguay''s Minister of Tourism.

As part as the Caribbean island's new promotional campaign entitled Authentic Cuba, Luis Felipe Aguilera, director of the Office of Information and Tourist Promotion of the island for the Southern Cone, showed a six-minute video showcasing the various attractions that can be visited during holidays in Cuba.

Aguilera said that the material shows the excellent conditions in Cuba for enjoying the sun and beaches, and other values such as authenticity, security and the rich cultural, historical and natural heritage.

In addition to the views of different touristic places of the island such as its capital Havana and Varadero, the background music is tempered by prominent bands such as Los Muñequitos de Matanzas, Klimax and Pupi y los que Son Son.

At the opening of the meeting, Lescano said that the so-called "smokeless industry" will have a central place in public policies in Uruguay for supporting the private sector, which is essential in the development of the activity, he said.

The seventh version of Encotur, a marketing meeting in the region, has 70 Latin American exhibitors and the exhibitions will end on Wednesday.

On Thursday, a business conference is scheduled in which companies invited by the exhibitors will participate in the VIP lounge of the event

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