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Caribbean holidays industry welcome $2.2m regional tourism project

Numerous businesses which specialise in the tourism and Caribbean holidays industry will benefit from a new $2.2 million regional project funded by the European Union and the PROINVEST agency, aimed at helping to improve the quality of services.

Caribbean holidays industry welcome $2.2m regional tourism project

Eighty businesses that specialise in Caribbean holidays and tourism across the Caribbean will benefit from a $2.2 million regional project which will be aimed at improving the services available to tourists and clients.

Businesses across Antigua, Barbados, the Bahamas, Barbuda, Dominica, Grenada, Guyana, Jamaica, Trinidad, and Tobago will receive help from the new Caribbean project where they will receive hospitality assured certification.

The regional programme will last 15 months and will help all types of businesses in the Caribbean holidays industry including hotels, historic sites and attractions, restaurants, dive operators and many other tourism services.

The programme was officially launched at the Collymore Rock, St Michael headquarters of the Caribbean Tourism Organisation (CTO) after many people had complained that the level of service was of an average standard and there were only "pockets of excellent service within the region".

The Caribbean Tourism Organisation's Director of Human Relations, Bonita Morgan, said: "We want to change that thinking and to change to culture within the organisations to recognise that .... to really be competitive in this very competitive business of tourism that we are in the business of service quality has to be one of the key areas that we pay attention to."

CTO's Secretary General Hugh Riley believe that many promoters and tourism planners within the Caribbean holidays industry were confusing value with discount and deals and said that the new project had come just in time as the Caribbean begins to recover from the aftermath of the global economic recession. The EU is hoping that tourists arrivals in regions across the Caribbean will return to the level they were at two years ago.

Tourism officials hope that the new project will help encourage more travellers to book their Caribbean holidays and help give a boost in tourism to business including Antigua hotels, and historic sites and attractions for travellers enjoying Barbados holidays.

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