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Plans for Strong International Growth Underway for Jumeirah Hotels

The Jumeirah Group, owners of world famous Dubai hotels Jumeirah Emirates Towers and Burj Al Arab, is planning international growth and expansion as the company plans to increase the number of operated hotels from 12 to 60 by 2012.

Plans for Strong International Growth Underway for Jumeirah Hotels

The company behind the famous Dubai hotels, Jumeirah Emirates Towers and Burj Al Arab, has announced that they are planning strong international growth over the next few years with plans to increase the number of hotels they operate from 12 to 60 by the year 2012.

According to Jumeirah's Vice president of Corporate Communication and Public Affairs, Piers Schreiber: "According to hospitality industry specialists, the travel and hotel sectors are growing fast in several emerging countries.

"We estimate that the annual growth in number of rooms in the BRICs (Brazil, Russia, India and China), some Southeast Asian nations, the Gulf countries, North Africa, and the West Coast of Africa is 5%, compared to 2% to 3% [growth] in more mature markets (the United States, the United Kingdom, France and Japan)."

With plans to build hotels in South America on the horizon, Schreiber stated: "South America is a region of strategic importance for the Jumeirah Group. The company is permanently discussing potential hotel management deals with third parties."

At present, the only project in the pipeline for South America is the opening of the Jumeirah Culu Culu Polo Resort in Argentina.

The Jumeirah Group only manages hotels rather than build them and as many property and estate developers are showing an interest in Asia and the Middle East, the group is keen to expand their profile of Middle East Hotels. Numerous Dubai hotels are currently in the process of being constructed and with 17,000 rooms in Dubai hotels already being built; another 32,000 rooms are expected in the near future.

"In terms of demand, we have seen occupancy rates stabilize in 2009 and expect 2011 to show a stronger, sustainable recovery," Schreiber added. "In the case of the Gulf Cooperation Council (Saudi Arabia, Bahrain, Qatar, the United Arab Emirates, Kuwait and Oman), the supply of luxury and upscale hotels continued to increase even during the recession."

The Jumeirah Group currently operate nine Dubai hotels including the famous hotel shaped like a sail of a boat, the Burj Al Arab; the world's third-tallest hotel, Jumeirah Emirates Towers and Jumeirah Beach and Madinat Jumeirah.

As well as offer Dubai holidays, the hospitality group manage hotels across the world in London, New York, North Africa, China, Indonesia, Thailand, the Maldives and the Middle East.

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