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PM calls for Treasure Beach residents to promote Jamaica holidays

  • 14-Sep-10 13:09
  • Jamaica
  • Holiday Industry

Praising residents in the area for helping boost tourism and bring larger number of tourists on Jamaica holidays to Treasure Beach in St. Elizabeth, Prime Minister Golding is encouraging

PM calls for Treasure Beach residents to promote Jamaica holidays

In an effort to boost Jamaica holidays in the area, Jamaican Prime Minister, the Hon. Bruce Golding says the people of Treasure Beach, in St. Elizabeth, should take pride in their achievement of bringing tourism to the area and maintain such a positive attitude towards it. According to Golding, throughout the years it has been their community consciousness that have made the area a major tourist destination.

During his speech at the opening of the BREDS Treasure Beach Sports Park on 11th September 2010, Mr Golding attributed the growing success of Jamaica holidays in the area to the work of the residents."The growth of this community, the extent to which its name has gone abroad and has become such a unique attraction for visitors to Jamaica, is partly due to ownership that the people of Treasure Beach have taken, and how they protect it and make sure that it is not abused," - the Prime Minister said.

Golding added that the Government would continue to support this endeavour to further boost Jamaica holidays in Treasure Beach, as that kind of community spirit is the kind that should be growing freely and springing up in other communities of the island.

Mr. Golding also revealed that facilities at Treasure Beach are mostly geared towards sport tourism, noting that Jamaica holidays here have "tremendous potential for continued development of the area, bringing benefit to the community and providing new adventure for so many people to benefit."

The Prime Minister, in lauding the BREDS Foundation, founded by businessman, Jason Henzell, said many times when investment enters an area, it dislocates the community and replaces what was there for the people's enjoyment and sustenance of the community, but Mr. Henzell has ensured that the natural environment is developed for the residents.

"What has happened in Treasure Beach is truly phenomenal, because of his vision and leadership. His own investment in this community has been integrated into the community, and has enhanced the quality of life for the people of the area. It is an example of how investment and development can be made to be compatible with the natural lifestyle and natural way that people live," Mr. Golding said.

Golding went on to praise the efforts of the late Public Relations consultant, Desmond Henry, a resident of the area, who contributed much to the development of Treasure Beach as a tourist destination attracting many travellers looking for active Jamaica holidays. "He has blazed the trail, and everything that we do must be in honour of the contribution that he made," he added on a final note.

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