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Sri Lanka holidays to develop "Signature Tours"

In order to entice American travellers to go on Sri Lanka holidays, the Sri Lankan Embassy in Washington D.C. has teamed up with the STDA to launch a series of special "Signature Tours" aimed at rising awareness about what Sri Lanka has to offer visitors

Sri Lanka holidays to develop "Signature Tours"

In a bid to keep the good momentum going due to the recent success that Sri Lanka holidays have been enjoying recently, Ambassador Jaliya Wickramasuriya and the Embassy of Sri Lanka in Washington, D.C., in collaboration with the Sri Lanka Tourism Development Authority, today launched the first in a series of “Signature Tours,” that will bring more American travellers to Sri Lanka holidays. Such tours will allow American holidaymakers to fully see and experience the magnificence of the island.

The first pioneering group, consisting of a total of 25 tourists embarked on Sri Lanka holidays from 20th-29th August, 2010 and during their trip will be accompanied by Ambassador Wickramasuriya. Travellers on the inaugural trip include an award-winning travel writer, a Hollywood film professional and executives from a variety of companies.

“It is our pleasure to bring this group of American travellers to Sri Lanka,” said Ambassador Wickramasuriya. “I look forward to introducing the travellers to our island of unrivalled splendour and our welcoming culture. I know our journey will be an eye-opening experience that will highlight Sri Lanka’s boundless potential.”

The 12-day itinerary includes travel from the Sri Lankan capital of Colombo to the U.N. World Heritage site of the Galle Fort and then a visit to the renowned countryside and tea fields of Nuwara Eliya. Working with the Embassy, the calendar for exploring Sri Lanka holidays was organised by Jetwing Travels, a leading travel company in Sri Lanka.

Also, earlier this year, The New York Times named Sri Lanka its number one travel destination in 2010 and National Geographic ranked Sri Lanka holidays second among its Top 25 places to visit in 2010.

The Embassy plans to continue these Signature Tours and arrange them on an annual basis. Due to the stable, peaceful conditions reigning in Sri Lanka since May 2009 marked the end of a conflict against the terrorist group Liberation Tigers of Tamil Eelam, the number of tourist arriving to Sri Lanka holidays has increased by 50 % during the first half of 2010 when compared against the same period in 2009. The U.S. Department of State in May recognised the lasting peace and lifted a travel advisory.

“We believe we are just scratching the surface of our tourism market and we look forward to continued growth,” Ambassador Wickramasuriya added on a final note.

Guidance and cooperation extended by Hon. Basil Rajapaksa, Sri Lanka’s Minister of Economic Development, and officials at the Sri Lanka Tourism Development Authority (SLTDA) were essential in the timely implementation of this initiative.

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