Britain wants to boost India holidays
Betting on the growth of India as a developing nation, Britain is showing an increased interest in driving UK tourism to India and viceversa, in order to reap in the benefits of India's increasing spending power.
As prime minister David Cameron arrived in India with one of the largest trade delegations ever assembled, British website VisitBritian has announced its intention to bid for closer ties with the emerging superpower and to build on the India holidays market on an additional note.
For this purpose the national tourism agency has confirmed it will stage its main international travel trade event in Bangalore, in the Indian state of Karnataka, next year.
Betting on the prospect of India holidays for British travellers (and the other way around - British holidays for Indian travellers), leading firms from the UK travel trade will meet 100 of the top buyers from 15 countries across the Asia Pacific, Middle East and Australia region with the event being expected to generate around £10 million of tourism business for more than 70 companies that are due to take part.
Jeremy Hunt, Secretary of state for culture, Olympics, media and sport, revealed: “The number of visitors from India to Britain has more than doubled over the past fifteen years, and we want to do all we can to ensure this growth continues.
“By holding one of its largest events in Bangalore next year not only will this inspire more people to visit our shores, but it will also lead to and increase in business for all those within the UK tourism industry who are taking part.”
Cameron arrived in India last week in an attempt to boost Anglo-Indian relations. He was accompanied by a number of senior cabinet colleagues, including foreign secretary William Hague and business secretary Vince Cable in what was his first visit to Asia since being elected .
Since taking office, the coalition government has repeatedly stressed the need to place economic co-operation and trade development at the heart of its foreign policy, with increased focus on fast-growing economies in Asia and Latin America. A number of deals have already been struck, with defence group BAE Systems and engine supplier Rolls-Royce signing a £700m deal to supply India’s Hindustan Aeronautics with 57 Hawk training jets.
On the other hand, the tourism sector is hoping to emulate this success with its own event – Destination Britain & Ireland 2011 - which will be held in May next year at the Leela Palace hotel.
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