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Increase in Middle East travellers enjoying Sri Lanka holidays

According to the Sri Lanka Tourism Development Authority, the number of travellers from the Middle Eastern region of Bahrain enjoying Sri Lanka holidays has increased by 145 percent during the first half of this year.

Increase in Middle East travellers enjoying Sri Lanka holidays

The number of Middle East travellers taking Sri Lanka holidays is rising according to the Sri Lanka Tourism Development Authority. In the first half of 2010, there was a 142 percent increase in visitors from Bahrain on Sri Lanka holidays and a 102 percent increase in general Middle Eastern travellers visiting the region.

Middle East Director of Sri Lanka Tourism Promotion Bureau, Heba Al Mansoori, explained:

"Regardless of apprehensions of an unsteady global economy, Middle East travellers are spending time and money on travel and Sri Lanka has been one of the preferred destinations with a meteoric rise in tourists during the first half of the year.

"While 2009 was when the recovery process started, with the end of three decades of war, the rebound has been robust and rapid and the recovery is being driven and led by the Middle East with strong growth from key markets including the UAE which was up by 209pc, Saudi Arabia up by 96pc, Qatar by 252pc and Kuwait up by 95pc.

"Sri Lanka's tourism industry is resilient and the government is sparing no efforts to revitalise the industry as they recognise that tourism has a key role to play in the country's economic recovery and stability."

The surge in visitors enjoying holidays in Sri Lanka are welcomed by local business, Sri Lanka hotels and the tourism industry after a turbulent 25 years with the civil war. Since the war ended last year, the stunning island saw an almost instant increase in tourist booking Sri Lanka holidays and business trips.

Mansoori added: "Our outlook remains positive for the rest of the year as we have successfully built a relationship of trust with both regional consumers and the travel trade and will continue to reap benefits with the gradually improving economic situation."

"In the Middle East in particular, travelling closer and for shorter periods of time and demanding value for money, seem to have been accentuated during the post-crisis period.

"The regional outbound market is evolving and inescapably requires changes as we need to know and understand consumers better to be able to market to them."

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