Indian Hotels to rebrand 21 luxury hotels under Vivanta Brand
Indian Hotels Co Ltd (IHCL) will be renaming 21 luxury hotels in their portfolio under the Vivanta by Taj brand, starting with the five-star business property, Taj President, which will be renamed Vivanta by Taj President Cuffe Parade.
A number of Taj Group luxury hotels owned by Indian Hotels Co Ltd will be renamed under the Vivanta by Taj brand, starting with the upmarket five-star business hotel, Taj President, which will be named Vivanta by Taj President Cuffe Parade within the next 45 days.
Vivanta by Taj was first introduced in 2009 and is the newest brand within the Taj Group which operates upscale and premium brands across its luxury hotels.
An industry source commented: "As part of the rebranding exercise, around 21 hotels in the IHCL portfolio will join the Vivanta brand and Taj President is one of them. Being a landmark address, the management has cautiously decided to retain the earlier name in a different way and hence the extension has Taj President Cuffe Parade instead of just Vivanta by Taj".
The Taj President hotel has undergone major renovations throughout various stages over the last 4 years. The five-star hotel provides upmarket accommodation and facilities for travellers enjoying South Mumbai holidays, and state of the art meeting and banqueting facilities for its business guests and clients.
Guests at the luxury hotel situated in the upmarket Cuffe Parade region of South Mumbai can enjoy the choice of four dining options, which range from casual all day cafes to formal fine dining with a la carte menus.
Other luxury hotels which will be joining the Vivanta by Taj brand will be two properties located in north Goa; Taj Holiday Village in Sinquerim and Fort Aguada Beach Resort in Bardez. The properties both specialise in providing relaxing Goa holidays for travellers and will now be called Vivanta by Taj Holiday Village and Vivanta by Taj Fort Aguada Beach Resort.
There are currently four luxury hotels operating under the Vivanta by Taj brand in Coral Reef in the Maldives, Panaji in Goa, Whitefield in Bangalore and Bekal in Kerala. Additional brands within the IHC portfolio include the Gateway and Ginger.
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