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CARICOM seeks best way forward for the marketing of Caribbean holidays

During the recent 31st Meeting of the Conference of Heads of Government held in Montego Bay, Jamaica, members of the CARICOM community discussed the future of Caribbean holidays as they tried to find the best way to market this destination.

CARICOM seeks best way forward for the marketing of Caribbean holidays

The future of Caribbean holidays was recently discussed during a conference held between the members of The Caribbean Community (CARICOM) and how to better market the region as a top holiday destination was the main topic discussed.

Jamaica's Prime Minister Bruce Golding and CARICOM's new chairman said that it was not because of indecisiveness that CARICOM has not agreed to implement any of the possible funding programmes for marketing Caribbean holidays as a generic destination.

He pointed out that these financing options include a budgetary provision from respective countries, or a tax on airline tickets. "That's something we have been wrestling for quite some time. Bear in mind (that) a number of countries, including ourselves (and) the Bahamas, because of the impact of the global crisis, have already had to dip our hands into that tourism pool of market, and we have had to extract more revenue from it, more taxes," he explained.

Golding spoke at the closing press conference held on Wednesday, during the final day of the 31st Meeting of the Conference of Heads of Government in Montego Bay, Jamaica.

He noted, for example, that Bahamas holidays had been affected as the country saw themselves forced to impose a significant increase in taxes on arriving passengers to meet budgetary expenses.

"We are at a point where were have virtually exhausted the capacity of air tickets to absorb any more taxes. Now would not be an appropriate time for us to go and visit more taxes on them," he asserted.

On a last note, Golding pointed out that the imposition of the APD in Britain was already impacting the flow of tourists coming from and going through Britain, thus impairing the growth of Caribbean holidays among British travellers.

"Some countries felt that we need to keep working on it. We remain committed, and we will have to determine whether we can get through this period of fiscal crisis, to the point where we can either make a budgetary provision, or (are able to) tweak a little bit more revenue out of incoming passengers. We have to work on an appropriate way to do it," Golding said.

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