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10 million USD for Marketing Campaign to Encourage Travellers to Book Jamaica Holidays

  • 21-Jun-10 11:13
  • Jamaica
  • Holiday Industry

The Jamaican government has approved US$10 million to repair the damage inflicted on the country's image which was caused by the recent gun violence in an attempt to encourage travellers to once again enjoy Jamaica holidays.

10 million USD for Marketing Campaign to Encourage Travellers to Book Jamaica Holidays

After the recent gun-fire attacks in Kingston, the Jamaican government has approved US$10 million which will be used to try and repair the country’s image in a series of marketing campaigns to attract travellers to book holidays to Jamaica.

Last month the island’s capital saw gun violence hit the streets as supporters of the well known drugs lord, Christopher "Dudus" Coke, clashed with police when they found out that police were trying to extradite “Dudus” to the US where he would face a series of drugs and weapon trafficking charges.

Gun-fire was exchanged leaving dozens dead in Tivoli Gardens in Kingston and businesses were forced to close as many travellers on Jamaica holidays were too scared to travel to the island.

Many Jamaica resorts and Jamaica hotels all over the island have suffered as a result of the gun violence as travellers postpone their holidays in Jamaica and flights to the islands avoid landing after dark.

The multi-million dollar marketing make-over for the island is expected to help encourage travellers back to the region and reassure them that it is a safe place to travel to.

The campaign will be funded by the Tourism Enhancement Fund together with private industry stake-holders and is being led by the Tourism Minister, Ed Bartlett.

Travel and tourism representatives will be working hard to persuade travel agents, tour operators, airlines, travel writers and the media to highlight Jamaica holidays to travellers and help the island’s tourism economy rebuild after the tragic event. The Government will be targeting social networking sites including Twitter and Facebook to entice travellers from all over the world to visit the beautiful region.
The gun fire attacks occurred just as the Caribbean island was celebrating record number visitor numbers as 500,000 travellers enjoyed Jamaica holidays during the first three months of 2010, nearly ten percent up on the same period in 2009.

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