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East Africa hotels group, Serena Hotels, appoints PR agency

An East Africa hotels group, Serena Hotels, has appointed Lesley Simpson Communications to handle their public relations of their numerous properties in Tanzania, Kenya, Mozambique, Rwanda, Uganda and Zanzibar.

East Africa hotels group, Serena Hotels, appoints PR agency

Lesley Simpson Communications has announced that they have been appointed by a leading East Africa hotels group to handle the public relations of numerous properties across the region for the South African marketplace.

Serena Hotels have a collection of luxury safari lodges, resorts and properties including Zanzibar hotels, Tanzania hotels and Kenya hotels which feature native design and furnishings and provide a high quality level of service and hospitality for travellers from all over the globe. Managing Director of the PR company, Lesley Simpson, expressed her delight in joining the East Africa hotels company and said:

"I am delighted at our new partnership with this prestigious hotel group. I am a personal fan of all these destinations, and can remember years ago when LSC hosted one of the first media groups to Zanzibar as South Africans were allowed to return to East Africa. I have been fortunate to go back a few times since, both from a personal and business viewpoint. Each country is a draw card in itself, and I can't wait to highlight their diversities to our media partners, as part of the objective to build an increased awareness and demand from the South African travelling public."

The PR firm will be helping with the re-opening of the famous Polana Serena Hotel which overlooks the Bay of Maputo and is currently undergoing a US$25 million refurbishment. The luxury hotel is due to re-open on 18 August 2010 and will provide a wealth of activities and natural beauty for visitors on Africa holidays.

Group Sales & Marketing Director of Nairobi-based Serena Hotels, Michael Opondo, spoke of the appointment of the PR company and said:

"Our focus is to offer our guests a circuit which matches their individual interest and preference, whether it is combined safari and beach itineraries, or a choice of sophisticated meeting venues.

"Taking the profile of the South African traveller, added to that of the easy logistics between the countries, we have pinpointed this market as one to offer incremental business this year, and hence the decision to appoint a well established PR company such as LSC to assist us with our marketing objectives."

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