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A French Carnival Spin for St Lucia holidays this Summer

  • 09-Jun-10 12:47
  • St Lucia
  • Holiday Industry

This year St Lucia's carnival season is set to receive more attention than ever as a French group of radio and tvbroadcasters is set to document the whole thing from the very beginning in an effort to better portray St Lucia's rich heritage and culture.

A French Carnival Spin for St Lucia holidays this Summer

The most fun-filled event for St Lucia holidays this summer and the island's premiere cultural showpiece, the St Lucia Carnival, is receiving additional overseas exposure this year thanks to a special connection to a French-based media outlet. Just last week, the island played host to a 3-member broadcast crew from Martinique's national radio and television station, RFO (Radio-Télévision Française d' Outre-Mer) for a special documentary highlighting the kind of activities worldwide travellers could be enjoying while on their St Lucia holidays during the carnival season.

Facilitated by the Saint Lucia Tourist Board, the RFO broadcasting team started documenting the 2010 summer carnival season which officially got underway on Sunday, 6th June at Samaans Park.

The team was led by RFO's Director of Caribbean Affairs Max Maurice-Madelon who, over the past 10 years, has played a pivotal role in getting French media authorities to pay greater attention to the rich and diverse cultural heritage that can be found on St Lucia holidays. Maurice-Madelon says that although RFO has previously covered other big island events such as the Saint Lucia Jazz and Carnival celebrations for close to a decade, this year marks the first time that coverage is being provided right from the start of the festival.

The RFO team will return to carnivalistic St Lucia holidays during the peak of carnival celebrations from 16-21 July 2010, to document the Carnival Queen show and the two-day Parade of the Bands. The team will produce an hour-long documentary on the street parade together with two half-hour shows. The first will showcase events staged at various venues like Samaans Park, while the other will highlight the participation of a Martiniquan band in local carnival. It will trace their departure in Fort-de-France on board L'Express des Iles to their arrival at Port Castries, their interaction with Cultural Development Foundation officials and their actual participation in the carnival jump up on Carnival Monday and Tuesday.

Commenting on how this initiative will help promote St Lucia holidays by capturing the carnival season in a much more detailed fashion and covering a wider scope, Saint Lucia's Director of Tourism Louis Lewis declared: "The French market of Martinique and Guadeloupe has always been a priority for Saint Lucia and continues to hold tremendous potential for further boosting tourist arrivals and increasing revenues." According to Lewis, "all is being done to further expose Saint Lucia and its many offerings to as wide a cross section of that market as possible, and the Saint Lucia Carnival serves as the perfect vehicle for doing that."

Last year, a record number of carnival bands from Martinique and Guadeloupe participated in the Saint Lucia Carnival.

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