Sol Melia expanding in the Dubai holidays market
Having recently signed an agreement to manage its first ever property in the Middle East, the Spanish hotel chain group of Sol Melia hotels will soon be making their debut in the UAE with its new Melia Dubai hotel, due to open early next year in Dubai.
Expanding onto the blooming Dubai holidays market the Sol Meliá group of Spanish hotels is adding the United Arab Emirates as a new holiday region with the first ever addition of a Dubai property to their hotel portfolio. The new Meliá Dubai will be a luxury hotel scheduled to open at the beginning of next year and will become the first hotel providing Dubai holidays by a Spanish hotel group in the Middle East, a growing market for both domestic tourism and business travel.
Providing ultra-deluxe Dubai holidays right at the heart of the emirate, the newly-built 5 star Meliá Dubai will be located in Al Raffa, Bur Dubai, opposite Port Rashid and in close proximity to the financial and cultural heart of Dubai, Heritage Villa, ideally positioned surrounded by the focus of the main tourism activity in the city.
As expected from luxury Dubai hotels in the area, the new hotel will feature 167 luxury rooms and suites, a haute cuisine restaurant, a Tapas Gastro Bar in-keeping with the Spanish roots of the hotel brand, a 24-hour Coffee Shop, an Euro-Asian fusion restaurant, sky bar, disco bar, energy bar, smoking lounge, business centre and 300 m2 for meetings and events. In addition to all this, for the ultimate spa experience during relaxing and pampering Dubai holidays, the Meliá Dubai will have its very own The Level Service and Spa.
In short, the Meliá Dubai will enjoy all of the services and facilities expected of the most international of the Sol Meliá hotel brands and will become a point of reference for the Spanish hotel industry in the region. Dubai is the second most important city in the United Arab Emirates, and is now the starting point for the first Spanish hotel group to operate in the Middle East. According to Gabriel Escarrer, Chief Executive Officer of Sol Meliá, Dubai holidays are: “an emerging destination which confirms the company growth aspirations in high potential, dynamic markets”
The announcement of the addition of the Meliá Dubai confirms the growth, expansion and geographical diversification strategy of the company, involving new openings in new holiday destinations such as China, Colombia, Cabo Verde or Crete, and the renovation, improvement and rejuvenation of the hotel portfolio.
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