Seychelles holidays being promoted at South African INDABA Fair
Highlighting the many attributes of the Seychelles islands and campaigning to show all that Seychelles holidays have to offer to the South African market, island representatives participated in the South African Tourism Trade Fair (INDABA) in Durban.
Much to the delight of those in the Seychelles tourism industry, Seychelles holidays are proving popular in the South African holiday market thanks to a new promotional campaign being currently run at a South African travel and tourism fair.
The Seychelles Tourism Board has been joined by the largest number of Tourism Trade Representatives to promote Seychelles holidays at the South African Tourism Trade Fair, INDABA, in Durban. Representatives of Air Seychelles, Banyan Tree Seychelles, Berjaya Beau Vallon Bay Resorts, Creole Travel Services, Denis Island, Deroches Island, Eden Island, Le Meridien Fishermans Cove Hotel, Le Relax Hotels, Mason’s Travel, and Select-Seychelles were promoting tourism to the Seychelles Islands at the INDABA stand alongside the Seychelles Tourism Board to see the Indian Ocean Creole Islands claim their USPs (Unique Selling Points) through a new campaign that ties the Indian Ocean Creole Islands to the Big Five tag line. Seychelles’ new promotional line is “From the Big Five…to the Best Five” and such a tag line has been issued under the banner of the “Affordable Seychelles” approach that entices visitors to the African Wildlife destinations to then savor the best five selling points of the Seychelles Islands.
To explain it better we could say that the Seychelles Best Five are a “tour de force” of all that is special and unique about the islands and what worldwide tourists could be enjoying during Seychelles holidays. These particular attributes include the diversity of the granite and coral islands, the many world-ranking white sandy beaches found throughout the archipelego, the island's sapphire and turquoise blue seas, their stably warm all-year-round climate that has earned it the title of “land of perpetual summer,” and the ethnic diversity and harmony of the local people always eager to please with a smile.
“These attributes are as much a part and parcel of the Seychelles Experience as the Big Five are to African wildlife reserves,” - Alain St. Ange, Seychelles director of tourism marketing, explains “And they are free to one and all - an intrinsic part of our tourism landscape for all to enjoy.”
Besides raising awareness about the islands’ magnificient natural attributes, the thrust of the campaign promotes the perfect combination of Seychelles holidays with major African wildlife holiday destinations offering a twin-hub vacation that will take visitors from the “Big Five” of the African continent to the “Best Five” of the Creole Islands of the Seychelles - an ideal array of different and exotic experiences that are at the same time magical, affordable, and memorable.
As another important participant at INDABA 2010, the Seychelles Island’s National Airline, Air Seychelles, has also been pushing their latest addition to their weekly services with their new offer to clients departing from Cape Town with a weekly service to the Seychelles.
As it turns out the South African market is one of the best performing markets for the Seychelles wiith a 27% increase in visitor arrivals as of early May when compared against last year’s figures over the same period. The interest for the islands at INDABA has reconfirmed the support Seychelles holidays are receiving from the South African Tour Operators. David Germain, the Seychelles Tourism Board’s director for Africa&the Americas has confirmed that bookings to the islands are increasing from all the different South African cities.
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