Examining the Dubai holidays potential at the Arabian Travel Market
The Arabian Travel Market has kicked off today to an unprecedented number of visitors that include the representation of a total of 72 countries, a record number never seen before through ATM's 17 years of existence.
Welcoming many Dubai holidays experts, the annual Arabian Travel Market (ATM) has recently opened its doors in Dubai, this time with more than 2,100 exhibitors representing a record number of 72 countries in attendance.
As optimism returns to the global travel and tourism industry, expectations are high at what could be one of the most important editions in the event’s 17-year history.
“We have said time and time again ATM serves as a barometer to the health of both the regional and international travel and tourism markets,” –said Mark Walsh, Group Exhibition Director at event organiser Reed Travel Exhibitions.
“To yet again be putting on one of the most significant ever instalments of this show, in the midst of some of the toughest economic conditions we have faced, speaks volumes about the Middle East’s ever-important role as a catalyst for positive business potential, our industry’s resilience and perseverance and the scope for future growth.” – he continued to explain.
The Arabian Travel Market opening ceremony took place earlier today with an impressive exhibitor number increase, rising from 830 in 2009 to more than 960 in 2010 – representing whopping 15% growth.
Countries like Bahrain, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, Syria and the UAE are all bringing increased tourism contingents for 2010. In the emirates alone, the stands representing Dubai holidays, Abu Dhabi holidays and Ras Al Khaimah have all made significant space increases.
As Mr Walsh pointed out, these figures are evidence of how the region has handled its industry recovery efforts and the investment, (especially Dubai holidays) both on individual and government levels, it has put in place to capitalise on future market potential.
“To see such strong growth year-on-year from the Middle East clearly underlines how the region has weathered the economic storm,” he explained.
“Much of this is down to determined marketing efforts from the region’s tourism authorities, strong backing from government bodies, the Middle East’s airline industry capitalisation of market share via fleet expansion and development of existing and new airlinks and its overarching belief in being successful.”
This year’s show has confirmed steady overall space uptake by nearly 60 national tourist bodies representing six continents, including a new-to-market showing from Fiji. Moreover ATM will see representation from the private sector in Nigeria, Monaco, Swaziland, the Ukraine, Nepal, Malta, Libya, Republic of Korea and Iraq.
“We continue to see additional space uptake from non-traditional markets, as well as newly-formed companies, which is a result of enhanced tourism initiatives being instigated both from the region and from international tourism bodies looking to tap into the burgeoning Middle East market. It is also extremely positive to see exhibitors returning after a leave of absence as well as the addition of new-to-market delegations, which only further reiterates the Middle East’s business potential.” – Mr Walsh continued.
The event is currently taking place at the Dubai International Convention & Exhibition Centre and will continue promoting Dubai holidays and Middle Eastern Travel highlights until 7th May, 2010.
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 20:00 GMT
Popular Holidays In Dubai Browse all
Chill at The Palm's newest luxury retreat, be wowed by the touches of opulence on every corner and be seduced by our amazing prize tag!
- Rooms boast a balcony with stunning views of the Arabian Gulf, includes free Wi-Fi
- Complimentary Access to So Fit "Gym, Sauna & Steam" with 25% disconut at SO SPA in addition to free Wi-Fi
- Choose from 7 dining venues including gourmet options and enjoy access to 5 opulent bars
Be sinfully self-indulgent and stay at an outrageously luxurious resort on Dubai's exclusive The Palm. You'll be basking in luxury from dawn to dusk.
- Choose to upgrade to an amazing Ultra-All-Inclusive experience in the hotel
- Stay on the famous Palm in Dubai and enjoy stunning views over the skyline
- Recieve complimentary boat transfers to iconic Dubai Marina or a free shuttle bus to Mall of the Emirates
The location on the world famous, Palm Jumeirah, provides superb access to white sandy beaches.
- Nestled on the quiet, pristine West Crescent of Dubai’s iconic Palm Jumeirah
- Unlimited access to Wild Wadi Park plus free shuttle service to a selection of Dubai Shopping Malls
- FREE Half Board upgrade
- Up to two kids stay and play FREE
Treat your family to an unforgettable Arabian adventure and make a splash at the world's most extravagant aquatic hotel!
- Exciting marine and entertainment attractions that the whole family can enjoy
- Free Half Board with a huge range of dining options
- Free access to Aquaventure and Lost Chambers
- Experience the culinary gourmet adventure with over 22 world-class restaurants, lounges and bars including the Michelin star restaurant Nobu
With a gorgeous location on the west crescent of the Palm Jumeirah, this exclusive and ultra-deluxe resort delivers...
Enjoy the stretches of sand and unlimited sunshine available here as you savour the comforts of Atlantis, The Palm. One...
The luxurious-new InterContinental Mauritius Resort Balaclava Fort overlooks the beaches of the Bay of Balaclava. This...
A mix of colonial heritage and contemporary design with tropical accents, The Ravenala Attitude is the first 4-star,...
Zabeel House Mini by Jumeirah is a playful, pocket friendly hotel high on design and low on complexity. Perfectly...
Located in Deira, within old Dubai, the Hilton Garden Inn Dubai Al Muraqabat offers a prime opportunity to explore the...
Located in the historic district of Deira, the heritage hotel Hyatt Regency is within walking distance to the famous...