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Examining the Dubai holidays potential at the Arabian Travel Market

  • 04-May-10 17:32
  • Dubai
  • Holiday Industry

The Arabian Travel Market has kicked off today to an unprecedented number of visitors that include the representation of a total of 72 countries, a record number never seen before through ATM's 17 years of existence.

Examining the Dubai holidays potential at the Arabian Travel Market

Welcoming many Dubai holidays experts, the annual Arabian Travel Market (ATM) has recently opened its doors in Dubai, this time with more than 2,100 exhibitors representing a record number of 72 countries in attendance.

As optimism returns to the global travel and tourism industry, expectations are high at what could be one of the most important editions in the event’s 17-year history.

“We have said time and time again ATM serves as a barometer to the health of both the regional and international travel and tourism markets,” –said Mark Walsh, Group Exhibition Director at event organiser Reed Travel Exhibitions.

“To yet again be putting on one of the most significant ever instalments of this show, in the midst of some of the toughest economic conditions we have faced, speaks volumes about the Middle East’s ever-important role as a catalyst for positive business potential, our industry’s resilience and perseverance and the scope for future growth.” – he continued to explain.

The Arabian Travel Market opening ceremony took place earlier today with an impressive exhibitor number increase, rising from 830 in 2009 to more than 960 in 2010 – representing whopping 15% growth.

Countries like Bahrain, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, Syria and the UAE are all bringing increased tourism contingents for 2010. In the emirates alone, the stands representing Dubai holidays, Abu Dhabi holidays and Ras Al Khaimah have all made significant space increases.

As Mr Walsh pointed out, these figures are evidence of how the region has handled its industry recovery efforts and the investment, (especially Dubai holidays) both on individual and government levels, it has put in place to capitalise on future market potential.

“To see such strong growth year-on-year from the Middle East clearly underlines how the region has weathered the economic storm,” he explained.

“Much of this is down to determined marketing efforts from the region’s tourism authorities, strong backing from government bodies, the Middle East’s airline industry capitalisation of market share via fleet expansion and development of existing and new airlinks and its overarching belief in being successful.”

This year’s show has confirmed steady overall space uptake by nearly 60 national tourist bodies representing six continents, including a new-to-market showing from Fiji. Moreover ATM will see representation from the private sector in Nigeria, Monaco, Swaziland, the Ukraine, Nepal, Malta, Libya, Republic of Korea and Iraq.

“We continue to see additional space uptake from non-traditional markets, as well as newly-formed companies, which is a result of enhanced tourism initiatives being instigated both from the region and from international tourism bodies looking to tap into the burgeoning Middle East market. It is also extremely positive to see exhibitors returning after a leave of absence as well as the addition of new-to-market delegations, which only further reiterates the Middle East’s business potential.” – Mr Walsh continued.

The event is currently taking place at the Dubai International Convention & Exhibition Centre and will continue promoting Dubai holidays and Middle Eastern Travel highlights until 7th May, 2010.

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