Examining the Dubai holidays potential at the Arabian Travel Market
The Arabian Travel Market has kicked off today to an unprecedented number of visitors that include the representation of a total of 72 countries, a record number never seen before through ATM's 17 years of existence.
Welcoming many Dubai holidays experts, the annual Arabian Travel Market (ATM) has recently opened its doors in Dubai, this time with more than 2,100 exhibitors representing a record number of 72 countries in attendance.
As optimism returns to the global travel and tourism industry, expectations are high at what could be one of the most important editions in the event’s 17-year history.
“We have said time and time again ATM serves as a barometer to the health of both the regional and international travel and tourism markets,” –said Mark Walsh, Group Exhibition Director at event organiser Reed Travel Exhibitions.
“To yet again be putting on one of the most significant ever instalments of this show, in the midst of some of the toughest economic conditions we have faced, speaks volumes about the Middle East’s ever-important role as a catalyst for positive business potential, our industry’s resilience and perseverance and the scope for future growth.” – he continued to explain.
The Arabian Travel Market opening ceremony took place earlier today with an impressive exhibitor number increase, rising from 830 in 2009 to more than 960 in 2010 – representing whopping 15% growth.
Countries like Bahrain, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, Syria and the UAE are all bringing increased tourism contingents for 2010. In the emirates alone, the stands representing Dubai holidays, Abu Dhabi holidays and Ras Al Khaimah have all made significant space increases.
As Mr Walsh pointed out, these figures are evidence of how the region has handled its industry recovery efforts and the investment, (especially Dubai holidays) both on individual and government levels, it has put in place to capitalise on future market potential.
“To see such strong growth year-on-year from the Middle East clearly underlines how the region has weathered the economic storm,” he explained.
“Much of this is down to determined marketing efforts from the region’s tourism authorities, strong backing from government bodies, the Middle East’s airline industry capitalisation of market share via fleet expansion and development of existing and new airlinks and its overarching belief in being successful.”
This year’s show has confirmed steady overall space uptake by nearly 60 national tourist bodies representing six continents, including a new-to-market showing from Fiji. Moreover ATM will see representation from the private sector in Nigeria, Monaco, Swaziland, the Ukraine, Nepal, Malta, Libya, Republic of Korea and Iraq.
“We continue to see additional space uptake from non-traditional markets, as well as newly-formed companies, which is a result of enhanced tourism initiatives being instigated both from the region and from international tourism bodies looking to tap into the burgeoning Middle East market. It is also extremely positive to see exhibitors returning after a leave of absence as well as the addition of new-to-market delegations, which only further reiterates the Middle East’s business potential.” – Mr Walsh continued.
The event is currently taking place at the Dubai International Convention & Exhibition Centre and will continue promoting Dubai holidays and Middle Eastern Travel highlights until 7th May, 2010.
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 17:00 GMT
Popular Holidays In Dubai Browse all
Impeccable service combined with comfort and luxury at Hyatt Regency Dubai
- More than ten different Food and Beverage Outlets for your choice
- Try something absolutely unique on Dubai's only Ice Rink
- Located in the heart of the historic Deira with walking distance to the gold souks
Relax and enjoy your stay at this five-star resort excellent choice for families
- Enjoy many additional complimentary benefits when staying in the newly refurbished superior rooms
- First child stay free on bed and breakfast up to the age of 14 when sharing with parents
- Amazing choice of award winning restaurants and bars
Perfection is synonymous with this stunning property on Dubai's Palm Island
- Complimentary shuttle transfer to the Dubai Parks & Resorts themepark. Buy your tickets with us!
- Unlimited access to Wild Wadi Park plus free shuttle service to a selection of Dubai Shopping Malls
- There are 10 restaurants and bars serving a variety of cuisine from all over the globe
- Boasting the Talise Ottoman Spa, where guests can indulge in a host of relaxing treatments and therapies
Treat your family to an unforgettable Arabian adventure and make a splash at the world's most extravagant aquatic hotel!
- Free Half Board with a huge range of dining options
- Free access to Aquaventure and Lost Chambers
- Experience the culinary gourmet adventure with over 22 world-class restaurants, lounges and bars including the Michelin star restaurant Nobu
Enjoy unparalleled luxury and splendour at one of the premier establishments sitting on Dubai's renowned Jumeirah Strip....
With a gorgeous location on the west crescent of the Palm Jumeirah, this exclusive and ultra-deluxe resort delivers...
One of the most sought-after locations in the magical city of Dubai is the artificial island of Jumeirah. Enjoy the...
The stunning Intercontinental Resort Mauritius awaits, overlooking the Bay of Balaclava located on a pristine white...
The Gloria Hotel & Apartments is a stunning suite and apartment hotel that is ideally located in the heart of Dubai. It...
Regarded as one of Dubai's most luxury hotels, Marina View Apartments is ideally located in the centre of Dubai's...
The 4* Ramada Deira hotel boasts comfortable, modern and grand interiors and facilities, as well as easy access to the...