British Airways provides more Caribbean flights than any other UK airline
British Airways provides more Caribbean flights than any other UK Carrier and has recently launched its biggest-ever marketing campaign with the help of local tourist boards to promote a number of Caribbean destinations to travellers.
The British airline is running a one month-long advert in association with local tourist boards including St. Lucia and Barbados, in a bid to highlight the Caribbean destinations to travellers and help boost tourism. The campaign will highlight 14 destinations that British Airways currently provide Caribbean flights to and will include a number of promotions where travellers taking holidays in the Caribbean can benefit from discounts on a range of properties including five -star resorts.
Travellers booking Caribbean flights can save up to 25 percent off from accommodation across the region and the offers are based on departures from 15 May 2010 to 31 March 2011. All bookings must be made by 31 May 2010. The new marketing campaign is designed to attract travellers to book their Caribbean flights through the BA website and promote the range of competitive package holiday offers available to customers.
The package holiday deals are tailored towards all budgets and include a week's break in 3, 4, and 5-star Caribbean hotels on an accommodation only and all-inclusive basis. The marketing campaign started last week on 29 April with an advert on BA's homepage of the website and press adverts will begin in a number of national newspapers including The Sun, the Daily Mail, and Metro from Monday 3 May continuing for the duration of the campaign which will end on 31 May 2010.
Social network users will see adverts for the promotion on Facebook, and Yahoo and CNN websites will also feature banner adverts.
The BA terminals at Heathrow and Gatwick airports will feature digital panels along the escalators, digital sheet stands on the Underground, and large static stands at both of the airports.
British Airways are giving radio listeners the chance to win a number of Caribbean flights and holidays with competitions taking place on Magic FM and Kiss FM from 5 May. Listeners will be in with the chance of winning Antigua, Barbados, St. Lucia, Tobago, Montego Bay, and Punta Cana flights and holidays.
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