Joint Cayman Islands holidays and Cuba holidays on the horizon as both Caribbean destinations discuss tourism partnership
With the aim of creating twin destination holidays between Cuba and The Cayman Islands, these two Caribbean countries have begun talks and negotiations about a partnership to offer twin destination tourism to and from these two islands.
Looking at the prospect of creating twin Caribbean holidays between these two popular holiday destinations in the tropics, Cuba and The Cayman Islands have begun negotiations about a possible partnership for twin destination tourism.
According to an official statement released by Cayman Islands’ premier’s office, McKeeva Bush, he led a delegation last week to Cuba in order to engage in exploratory talks with the Cuban government and the Spanish hotel chain Sol Melia as they looked at ways of merging these two destinations for twin-centre Cuba holidays and Cayman holidays.
Bush declared that he had started pursuing the idea of multi-destination packages combining it with Cuba holidays when he last served as Leader of Government Business but he said “nothing was done after 2005” and the opportunity was lost at the time.
But now, eager to re-engage talks with the Cuba holiday market and negotiate with Cuban tourism authorities, in his role as Minister of Tourism Bush and the CIG delegation met with the Cuban Minister of Tourism, Manuel Marrero Cruz, and executives of Sol Melia.
According to officials the talks mark the first step in attracting more European and Canadian visitors to Cayman holidays and adding a new hotel brand for the Islands – in particular Cayman Brac. Further talks also included potential cruise tourism originating from Cuba with Cayman holidays being the final destination.
The aim of this partnership would be to promote a two-destination Cayman-Cuba travel package whereby tourists can take two holidays in one visiting Cuba and the Cayman Islands. Other Caribbean holidays destinations already making the most of liaising with the attractive Cuba holidays market include The Bahamas, Costa Rica, Mexico and Jamaica, which are among the countries that already have a multi-destination partnership with Cuba, allowing them to tap into the two million tourists taking Cuba holidays annually.
"A tourism partnership with Cuba gives us the ability to significantly increase our share of the European market which might otherwise be difficult for Cayman to achieve,” - Bush explained. Out of the 2.5 million tourists that Cuba received during 2009, 60 percent originated from Europe and 30 percent from Canada. European tourists are known for taking longer vacations than American tourists, making them ideal multi-destination prospects.
On its part, Sol Melia currently operates 313 hotels in 27 countries across four continents. With hotels rating from 3, 4 to 5 stars it is the largest resort hotel chain in the world, a leading brand in the region and well established in Cuba with a large number of Cuba hotels.
Both of these Caribbean holiday destinations would greatly benefit from this fusion, as it would create a new incentive for visitors on Cuba holidays to see other Caribbean destinations and more importantly, it would enhance the appeal of holidays to the Cayman Islands.
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