Barbados holidays must be globally competitive in the world of tourism, says expert
Publicly speaking on the topic of the future of Barbados holidays tourism expert Professor Avinash Persaud stress the need for Barbados to be globally competitive in the travel industry arena without being heavily subsidised as the sugar industry once was
According to the view of Professor Avinash Persaud, the featured speaker at the Barbados Hotel & Tourism Association's (BHTA) which took place last month, Barbados holidays must be globally competitive in the world of tourism, and not just remain on standby waiting for subsidies. He expressed his views recently again when addressing the Daily Nation paper. Professor Avinash Persaud is a renowned Barbadian economist and chairman of the Four Seasons national tourism project in the Island who pointed out to the media that the tourism industry for Barbados holidays should not be heavily subsidised.
Earlier on, before a packed audience at the posh St Philip hotel, Persaud, speaking on the topic: Myths And Realities: Tourism As A Driver Of Economic Growth In Barbados, said that unless things were done differently, tourism could go the same way as the struggling sugar industry or the Barbados holidays industry could seriously suffer.
"The sugar industry was made unprofitable and uncompetitive as a result of extensive closeted support and subsidies.
"Unless our tourism sector can stand on its two feet and be profitable, it will not be part of the future."
Persaud, addressing members of the Barbados Hotel & Tourism Association's (BHTA) last month also added: "I fear that this sector could become like the sugar industry, employing a tiny fraction of employees, remaining closeted and unprofitable, but we have it there as part of our heritage, we have it there as some grand museum,"
Persaud told hotel and restaurant managers he was concerned that less than 20 %of Barbados hotels were globally competitive and could survive in the long run.
"We need to do some things that will change that projection because I will argue that if we lose the tourism sector, that will actually be even more crippling than losing the sugar industry. The sugar industry was never going to profit in the long run in a globally competitive world of special preferences and the large arms of Latin America," he stressed.
On a more hopeful note Persaud said there was much hope for tourism and the future of Barbados holidays. "We have in Barbados a world-class tourism product. There are many in this room who know how to manage, operate and develop world-class products," he added.
At the same time he also dismissed suggestions that the product offering of Barbados holidays should be less globally focused and aim for more domestic development: "I have heard this talk about doing things ourselves here, rather than being globally competitive, [and that] tourism is servile . . . not something you want to aspire to. Of course, this is all ridiculous nonsense"
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 20:00 GMT
Popular Holidays In Barbados Browse all
Located on the south coast of Barbados with breathtaking ocean views is where Butterfly Beach can be located
- Walking distance to Oistins Bay where the popular Oistins Fish Fry is held every Friday night
- Tradtional Bajan Style hotel that is walking distance from shops, bars and St Lawrence Gap
- Award winning family hotel with many repeat guests over the years
- June Sale now on with savings of upto 20% for travel up until 2019
Sugar Bay is perfect for travelling solo, enjoying a romantic getaway or special family escape
- Premium All Inclusive hotel with a selection of dining options including a Steakhouse
- Enjoy a Hot Summer now on with savings of upto 40% plus $20 Spa Credit per person
- Ideally located only 15 minutes from the airport and 10 minutes from the capital, Bridgetown
- Enjoy a wide selection of activities including beach volleyball, wind surfing, jet skis, sailing and more
Discover intimate and traditional Bajan flavour at The Club Barbados Resort and Spa
- Ambient and Tranquil Resort that has a signature Spa, two restaurants & three bars including a true Bajan rum shop
- Adults-Only, All Inclusive Resort located on Barbado's West Coast
- Save up to 50% off with the May FLASH SALE
- Complimentary water sports are included from water skiing, windsurfing, hobbie-cats, paddle boarding, snorkelling & reef fishing
Enjoy Turtle Beach by Elegant Hotels, the all-suite resort thats warm service and superb facilities that complete a fun-filled holiday to beautiful Barbados
- Kids 16 and under stay, play and eat free
- Complimentary daily* rounds of Golf with round trip transportation and clubs are included
- Includes all meals, snacks and drinks as well as non-motorised water sports and Flying Fish Kids Club
- Enjoy five onsite restaurants and bars, or dine-around privileges at other participating Elegant Hotels
You can enjoy all the aspects of this charming island, as the elegant eco-friendly property is located near all the...
Escape to the pristine beaches of the south coast of Barbados for a holiday you will never forget at Coconut Court Beach...
Take a step back from day-to-day life and submerge in the peace and tranquillity that can be found at the fantastic...
Create unforgettable memories at the heart of Barbados' western coast at a collection of one bedroom apartments. Halcyon...
An intimate collection of One Bedroom Apartments located in the heart of the West Coast of Barbados. Travellers Palm...
St Lawrence Gap is famous for its many restaurants, great shopping and lively nightlife. This 1.3 km stretch of road,...