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WTO praises Dominican Republic holidays for good tourism results

Praising Dominican Republic holidays and the country's ability to manage through the hard times the travel industry was facing on a global scale, the World Tourism Organisation applauded this Caribbean destination's good tourism results through hard times

WTO praises Dominican Republic holidays for good tourism results

On a recent public statement The World Tourism Organisation considered Dominican Republic holidays to be taken as a reference and a good example to follow by other Caribbean holiday destinations because of the positive results it achieved in the midst of the worst of the critical global economic crisis.

Dominican Minister of Tourism, Francisco Javier Garcia, went on to explain that this lucky Caribbean country was one of the few in the world that obtained good revenues in the tourism industry reporting a clear growth in the volume of tourists received in their different tourist centres. Despite the global economic downturn, travellers kept enjoying Dominican Republic holidays regardless, and this was largely due to the competitive travel offers the country promotes. García also participated with a Dominican delegation at the ITB-Berlin.

According to the Minister, from September 2009 to January 2010 Dominican Republic holidays have been showing an “impressive” growth which was registered on the arrival of tourists from Spain, France, Canada and the United States, as well as from other Central and South American countries. He attributed that success to an efficient promotional policy by the country and the creation of very competitive offers in the Caribbean market.

Dominican Republic holidays saw a tourist increase of 6% during the first month of the current year in comparison to the same period in 2009. And this was only taking into account visitors from the US, who despite the economic crisis signalled a 13.23% increase in tourists arriving from that country. On the other hand further increases of 1.7 % were registered from Spain; 31.27 % from Central America, and 6.5 % from South America.

García also attributed the increase to the Dominican Republic’s international promotional efforts, duplicating them in Europe to effectively entice more Europeans to take Dominican Republic holidays. Meanwhile the 60 % in the US highlighted this country as one of the major markets driving incoming tourism to Dominican Republic holidays. In general tourism from Spain, the US, France, England and Canada, have showed a 2.3 % increase in travellers in January, while the medium-size markets registered 30.9% and the emerging ones grew by 20.3%.

On a final note he stated that the country’s international promotional policy will be maintained, a policy with which they’re satisfied having driven good results for Dominican Republic holidays recently. Agents from the Dominican Republic’s tourist sector are now promoting the new slogan “Has it all”, that replaced the previous one “Endless”.

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