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Showcasing Dynamic Dubai Holidays to the World at ITB

  • 24-Mar-10 12:29
  • Dubai
  • Holiday Industry

The Dubai Department of Tourism and Commerce Marketing (DTCM) took part in the recent International Tourism Exchange (ITB) for the 21st year in row, showcasing Dubai holidays and a range of tourism products in the Middle East region.

Showcasing Dynamic Dubai Holidays to the World at ITB


The world’s largest tourism five-day fair took place in Berlin from 10-14 March and included over a hundred representatives from Dubai hotels, tour operators, airlines, stakeholders, and travel companies who specialise in luxury holidays and holidays in Dubai.

Dubai is one of seven emirates in the United Arab Emirates region and over the years has established itself as a successful business and leisure destination whilst playing host to a number of world class events including the Dubai World Cup which is due to take place later this month.

The tourism fair saw approximately 11,000 exhibitors from over 180 countries present their travel services and products to over 100,000 travel trade visitors and 70,000 members of the public at the ITB’s 44th edition of the event.

Taking up halls 1 – 26, the tourism fair’s exhibition space took up 160,000 metres of the Berlin Exhibition Grounds (ICC Berlin).

DTCM Director of Overseas Promotions and Inward Missions, Mr. Saleh Mohammed Al Geziry, said:

“The ITB remains an ideal event for us to aggressively promote and market Dubai in overseas markets. It again provided us the opportunity to showcase the best of Dubai to a global audience. We are confident that our co-partners will benefit immensely from the ITB.”

The participation in ITB is expected to help boost tourism in Dubai as travel companies and officials reached out to encourage Germans, who have shown interest in the region, to take Dubai holidays and business trips to the Middle East region.

This year the new Dubai double-decker stand had 58 booths and 111 co-participants who were keen to present their services and products to the German market.

The number of German hotel guests taking Dubai holidays last year rose by three per cent as the German market continues to express interest in the region both as a leisure and business destination.

VIPs who visited Dubai’s impressive stand at the fair included Director of General of UAE’s National Council for Tourism and Antiquities, Mohammed Khamis bin Hareb; Lebanese Minister of Tourism, Fadi Abboud; and UAE Ambassador to Germany, H.E Mohammed Ahmad Al Mahmoud.

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