Support for small Jamaica hotels still going strong
The support the Jamaican government and the Ministry of Tourism have been giving to small Jamaica hotels since the effects of the recession started causing havoc for this niche industry in 2008, is still going strong with a strong backing from government
Representing a third or just under 10,000 of Jamaica's hotels, the small hotels in Jamaica are strong contenders in the Jamaica holidays market in terms of room stock. And despite the all inclusive concept gaining popularity and spreading across Jamaica resorts, small Jamaica hotels and boutique properties have contributed significantly to the growth of Jamaica holidays and the island’s hospitality sector over many years.
“They represent the entrepreneurial spirit of many Jamaicans” - President of the Jamaica Hotel and Tourist Association (JHTA), Wayne Cummings told JIS News – “and they must receive continuous support. They may not necessarily have the resources to be innovative, but they employ a lot of people, they are in a lot of places and they are truly representative of what Jamaica is" he said.
Cummings explained that small hotels in Jamaica have taken a beating from the global economic recession, as when it comes to recession-hit travellers looking for cheaper Jamaica holidays they are naturally less competitive due to their higher operational costs. - "It's been quite difficult. There have been some successes, however. There are some properties that have found their niche on the Internet as well as in specific marketplaces - case in point are some of the hotels on the west end of Negril."
Added to overheads is the fact that occupancy on average for small Jamaica hotels have overall been far less than for the larger hotel category. "If the national average was about 62 % in 2009, I would say that they did closer to 45 %, which in many instances does not necessarily equate to breaking even" Cummings informs.
Many of these small hotels in Jamaica are run by families who heavily depend on their performance, so if you want to feel good in the know that you’re supporting locals during your Jamaica holidays, a stay at one of the smaller hotels in Jamaica can be a truly rewarding experience.
Cummings pointed out however that the profile of visitors to small properties during their Jamaica holidays vary greatly, and include an interesting mix of people, such as the budget conscious, and those who are looking for a more intimate holiday experience, but do not necessarily have less of a disposable income.
The support and assistance provided by the Government has proven to be critical as it played an important part in keeping small properties viable, with the strengthening of the regulatory framework. In July 2008, under the 'Spruce Up Jamaica Entrepreneurial Fund', the govenrment assigned a maximum of $3 million available to each property and repayable over 60 months. Announcing the Fund, Tourism Minister, Edmund Bartlett, said that the initiative was to ensure that communities as well as small and medium enterprises within the tourism industry serving Jamaica holidays are given an opportunity for development, and for them to play their part in driving job creation as well as providing the income flows for communities and the general economy.
By July 2009, Minister Bartlett announced that the stimulus package had enabled the provision of cash flow support of $634 million to the sector, to sustain jobs and maintain growth. Another $100 million has been set aside for this fund.
"It is a time of re-examination of the way business is done. There is going to be a need for partnership - private and public sector," Neita observes. He says that in devising policies that will drive this vital sector, the crime situation must be tackled. The Executive Director emphasises that small hotels have a place in the Jamaica holidays industry, as they generate employment, and provide a unique product that visitors like. "We intend to support that," he assured.
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 21:00 GMT
Popular Holidays In Jamaica Browse all
Whether it's gliding down waterslides, riding a pirate ship or just relaxing on a lazy river at Pirate's Paradise Waterpark, there's fun for everyone guaranteed!
- July Special offers now in place with savings until 2019
- Unlimited-Fun® All Inclusive Resort with a selection of dining options for all the family
- Have a break from the Kids with the adults only pool
- On-site Waterpark featuring a Pirate ship, a lazy river and two waterslides
Enjoy the affordable Holiday Inn Resort Montego Bay with a fantastic location
- Two Children, 12 years of age and younger stay and eat free of charge
- Choose thrilling water sports while your kids enjoy the Children's activity centre
- Summer 2018 Sale now extended, save £250 per person
- Enjoy buffet or a la carte meals as part of the All Inclusive concept at five on-site restaurants
Freedom of choice is what it's all about at this adult-only hotel, hedonism ii designed for pure self indulgence of the body, spirit and soul
- Dance the night away at the Famous Club Hurricane Nightclub
- Indulge in the wide selection of food & unlimited drinks including top shelf brands
- Enjoy a vast array of facilities including Kayaking, Water-Skiing, Snorkelling & more
Discreet luxury at your beck and call under Jamaican sunshine with everything you love, with virtually no limits
Let the most romantic of retreats seduce you and a loved one into a sheer state atof bliss when you stay at Couples Sans Souci.
- Enjoy an array of complimentary water sports & unlimited golf with transfers and green fees included
- Summer Savings with incredible discounts of up to 42% for travel up until 2019
- Includes unlimited premium alcoholic beverages, 24 hour casual to gourmet dining, complimentary airport transfers and more
- Exclusive offsite excursions come included in the package including Dunn's River Falls and Margaritaville
Treat yourself to Jamaican sunshine perfectly paired with all-inclusive delights at Sunscape Splash Montego Bay. Located...
Experience firsthand the enchantment of Jamaica's magical Montego Bay as you enjoy the holiday of a lifetime. The Hilton...
Montego Bay is simply a picture postcard made real. Secrets Wild Orchid sits in one of Jamaica's premier resorts,...
Spoil yourself with a week of sun and sand at one of Jamaica's most beautiful beaches. Your eight days in Rooms On The...
Treat yourself to a week in the island of sun, tropical beauty and reggae music. Your place of retreat will be the place...
Take a sun-kissed break from the stresses of everyday life whilst on a getaway to the Caribbean. Nestled one mile away...