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Sri Lanka holiday industry in clear improvement

Sri Lanka tourism is on the road to recovery as the number of travellers taking Sri Lanka holidays increases and the Indian Ocean region is seen as a safer place to travel to now that the 25 year civil war has ended.

Sri Lanka holiday industry in clear improvement

The New York Times recently ranked Sri Lanka one of the top "31 places to go to in 2010" saying:

"The island, with a population of just 20 million, feels like one big tropical zoo: Elephants roam freely, water buffaloes idle in paddy fields and monkeys swing from trees."

Sri Lanka tourist officials are expecting to see the number of visitors to the region and travellers taking Sri Lanka holidays to increase this year. The number of visitors taking holidays in Sri Lanka in January this year rose to 50,000; a significant increase compared to 37,000 in January 2009.

The travellers are said to be heading towards the stunning beaches in the south of the island and booking Sri Lanka tours as part of their luxury holidays. Situated in the Indian Ocean, Sri Lanka is a relatively flat island made up of stunning white sandy beaches, national parks and a warm climate.

The region is a becoming a popular destination for weddings abroad and luxury honeymoons for couples from all over the world.
The Sri Lanka Tourism Promotion Bureau has been busy launching re-branding campaigns over the past six months and last weekend they took their "Visit Sri Lanka 2011" and "Destination Sri Lanka" campaigns to New York Times 2010 Travel Show.

Over the past few years the majority of travellers taking Sri Lanka holidays have been from Germany, France, United Kingdom and United States of America. Visitors from nearby India make up the largest tourist market for Sri Lanka but the numbers had been declining over recent times. Tourism officials are hoping that the rise in India tourists will rise this year.

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