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Virgin Atlantic pledges to eliminate Fear of Flying with iPhone App

Virgin Atlantic yesterday announced its latest innovation in the world of travel. Together with iPhone they developed a new software to aid fearful flyers conquer their worries and have pleasant flight journeys.

Virgin Atlantic pledges to eliminate Fear of Flying with iPhone App

The British award-winning long-haul airline that flies passengers to a range of Caribbean holidays as well as many other exotic holiday destinations around the world, today announced a brand new innovative programme designed to ease people’s fear of flying.

Just yesterday the airline announced its highly acclaimed new Flying Without Fear course—with a reported success rate in excess of 98%— which is now available as an application for the iPhone and iPod touch from the App Store—the first of its kind.

Such has been the success of this new piece of software aiding fearful travelers that even famous celebrities swear after it:

“The program works, I was a skeptic. I hadn’t flown in 13 years but after doing their program, I understood that while my fear was real, there were many things I didn’t know or had misinformation about, which they were able to clear up. So what happened? I now fly. It’s that simple.” said American actress Whoopi Goldberg after going through the course. The actress had not flown for a decade but a business commitment in London meant she had to step on a plane once again.

Sir Richard Branson, President of Virgin Atlantic, added:

“This is Virgin Atlantic innovation at its best. Our first iPhone app will bring the benefits of our successful Flying Without Fear course to millions of people around the world who are now using mobile technology to make their lives better. The app will put many travelers at ease and enable them to prepare for their first Virgin Atlantic flight.”

It is widely known that many people suffer anxiety at the prospect of flying. These fears range from anxiety at booking a trip to complete inability to board an aircraft. Whether it is the unfamiliar aircraft, the strange noises a plane makes, or the fear of losing control, this app is designed to help people overcome their personal fears.

And this is where Virgin Atlantic’s Flying Without Fear comes to the rescue! The Flying Without Fear app contains a personal introduction by Sir Richard Branson, a video-based in-flight explanation from start to finish of a flight, frequently-asked questions, relaxation exercises and fear therapy, a fear attack button for emergencies with breathing exercises and quick tips, and a “My Program” section where each user can rate their personal fears and add future flights to prepare them for their next trip. As a bonus, the user is offered 2,000 points when joining Virgin Atlantic’s Flying Club. Now there’s nothing stopping travelers from booking those long-haul luxury holidays to exotic destinations!

Verging Atlantic’s team has developed the application with Mental Workout, a company developing mobile applications focused on improving lives by helping people resolve issues and increase mental performance.

“Mental Workout is dedicated to providing people with mobile tools that harness best-in-class expertise to improve and enhance their lives. With approximately one in three adults afraid of flying, we wanted to make the best therapeutic tools available to everyone who wishes to take control of that fear. By creating this app in partnership with Virgin Atlantic, we can help those who have a fear of flying—whether acute, mild, or only occasional—control that fear and by doing so broaden their world.” added Mickey Beyer-Clausen, founder of Mental Workout.

The Flying Without Fear app is available for $4.99 from the App Store on iPhone and iPod touch.

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