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Sri Lanka welcomes increase in UK holiday makers

Sri Lanka's travel and tourism sector is taking a positive turn this year as the number of visitors taking Sri Lanka holidays increases despite the island battling with human rights disputes and the ongoing effect of the global recession.

Sri Lanka welcomes increase in UK holiday makers

The number of UK travellers taking Sri Lanka holidays this year has increased even though the island is currently in disputes over human rights violations. The picturesque island situated in the Indian Ocean has recently seen an end to the ongoing civil war between Sri Lanka's Tamil people and Sinhalese people, which lasted over 25 years.

Despite the end of the civil war, the United Nations is currently looking into reports of human rights violations within the last few years of the bloody war.

August saw a record number of UK travellers taking holidays in Sri Lanka, with a 16.9 per cent increase and 1000 more visitors staying at Sri Lanka hotels and resorts in the stunning destination compared to the same time last year. The island also saw a welcoming 32 per cent rise in travellers arrivals from all over the world.

UK director of tourism, Sanjika Perera, said:

"We are delighted that people have chosen to visit over the last few months showing the renewed confidence in Sri Lanka as a safe and value for money destination.

"We have worked on a persistent promotional campaign in conjunction with the hotel industry back home and with our airline and tour operator partners in the UK and the results have been very positive.

"To have improved visitor figures during the recession shows that the British public are aware of the diversity that Sri Lanka offers and keen to experience an Indian Ocean break, at an attractive price."

The influx of visitors taking Sri Lanka holidays is thought to have been helped by the end of the island's conflicts, and the opening of three major tourist attractions, Arugam Bay, Yala National Park, and Trincomalee.

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