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UNWTO says Global Tourism is Recovering

  • 13-Oct-09 17:58
  • Africa
  • Holiday Industry

2010 is looking bright on the horizon for global tourism as the latest UNWTO report predicts an expected recovery by next year after the worst of 2009's gloomy recession months finally draw to an end.

UNWTO says Global Tourism is Recovering

It looks like global tourism gloom might soon be over as recovery is on the cards for 2010 according to a new report released by the UNWTO. Worldwide holidays are set to receive a boost next year with a predicted boom even for luxury holidays, which is the market that has been less affected during the recession.

But the recovery can be started to be seen from now as the industry slowly picks up and gets back on track. The global tourism body’s finding follow macroeconomic upward revisions from the IMF along with new international tourism figures to August this year. These suggest a moderation in the falls registered in the first half of this year.

“As the latest economic data and prospects indicate that the world economy may be starting to emerge from its most severe recession of the post second world war period, in tourism too there are signs that confidence is returning and that demand is improving for both business and leisure travel” said UNWTO Secretary-General, Taleb Rifai.

With the exception of Africa holidays, all other regions recorded a decrease in arrivals for the first seven months of 2009. In the Americas a -7% decline was registered, although there was also a lower decline rate in July this has not been as significant as in Europe due to the fact that some destinations have been impacted by the influenza A(H1N1) outbreak..

Although the decline for Middle East holidays is significant (-13%), this is the only region, apart from Africa, which has posted positive results in June and July this year.

Results have also improved in Asia and the Pacific (-6%) where some destinations such as the Republic of Korea or Malaysia, Maldives holidays or Mauritius holidays are defying the overall negative trend with significant increases.

The positive results in Africa holidays (+4%) reflect the strength of North African holiday destinations around the Mediterranean and the positive results of destinations such as Kenya holidays, South Africa or Swaziland.

“Long- term prospects remain positive if the sector is able to address its challenges in a coordinated and effective manner,” added Taleb Rifai. “Today, world leaders are working together in ways that would have been unimaginable at any time in the past, to coordinate and collaborate on economy, climate response and the development agenda. The tourism sector should do the same on the road to recovery and towards a more sustainable industry,” he concluded.

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