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Virgin Atlantic declared "Coolest Travel Brand"

Virgin Atlantic came out as the only travel company to feature in the Top 20 of the 2009/10 Coolbrands by the Superbrands organisation, becoming the clear winner in the Travel category.

Virgin Atlantic declared "Coolest Travel Brand"

Virgin Atlantic was officially declared a Coolbrand of 2009/10 by the Superbrands organisation. The popular UK-based airline came out as the only travel company to feature in the Top 20 being the clear winner in the Travel category. The Coolbrands list is a result of independent research conducted by The Centre for Brand Analysis, amongst the most influential opinion formers and the British public.

The popular carrier to exotic Caribbean holiday destinations is also the only UK carrier currently serving Cuba holidays as well as other favourite tropical destination such as Jamaica holidays, Tobago holidays and St Lucia holidays.

We are delighted to be the only travel company featuring in the top 20 CoolBrands. It is testament to Virgin Atlantic’s continuing widespread and international appeal, and demonstrates that we are still red hot 25 years on.” said Steve Ridgway, Chief Executive of Virgin Atlantic.

The annual list reflects the combined opinions of an Expert Council plus a sample of 2,458 members of the public, who selected Virgin Atlantic as one of this year’s CoolBrands from an initial list of thousands. The criteria against which brands are judged include style, innovation, originality and desirability. Not surprisingly, against much tough competition Virgin Atlantic has made it onto this definitive list of cool.

Stephen Cheliotis, Chairman of the CoolBrands council and Chief Executive of The Centre for Brand Analysis added: “Virgin Atlantic’s inclusion on the CoolBrands List 2009/10 shows that it is the leading figure in its sector. Competition to be seen as one of the coolest brands in the UK is as fierce as ever and clearly Virgin Atlantic is delivering in the eyes of experts and the public.”

Virgin Atlantic is the proud winner of a host of awards and continues to innovate in and lead the airline industry worlwide.

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