Emirates launch new Online and TV campaign
The Dubai-based Emirates airline has come up with a great new initiative to promote their services at the same time they promote their home country as a holiday destination by advertising the best of Dubai holidays with their new 'Meet Dubai' campaign
The latest initiative from Emirates, the prestigious award-winning Middle East carrier, is a revolutionary advertising campaign created to promote their home country as a holiday destination as well as promoting their own brand name. This new strategy from the Dubai-based airline is in line with their double aim of promoting Dubai holidays at the same time they promote their air transport services.
The new ‘Meet Dubai’ online and TV campaign follows Emirates’ highly successful print campaigns which was displayed in various major mainstream media sources such as The New York Times, Newsweek, Time, The Wall Street Journal and others and is designed to capture the unique and varied experience of living in Dubai or enjoying Dubai holidays.
In the new series of TV ads, Etienne Haro directs one of the finest restaurants; whilst Paul Hamilton swims with sharks and Yousef Ali Bin Zayed helped spark a vibrant rebirth of the arts and cultural heritage. In the meantime Waheed Abdul Hameed is a master of the fiery flavours that define authentic indigenous cuisine for the most genuine of culinary experiences during Dubai holidays. All of these characters are among the unscripted, “non-actor” stars of Emirates airline's new advertising campaign soon to air on major television and online outlets. Kevin Sacre, from the popular British soap opera “Hollyoaks” and former member of the Royal Shakespeare Company is the only real professional actor to be appearing in the series of adverts as a tour guide for his personal discovery tour of one of the most fascinating places in the Middle East.
“Some may question our launching this massive ad campaign at a time of economic turmoil around the world but Emirates is confident that there is nothing more important than investing to win new customers. We believe it will surprise viewers and bust certain myths about Dubai. The ‘Meet Dubai’ campaign is a refreshing approach to advertising and, we believe, totally captures the essence of one of the most exciting cities in the world. People - our customers and our colleagues – are what makes Emirates successful, and likewise the unique story of our hub destination, Dubai, is best told through the people who call it home.” was the opinion of Boutros Boutros, Emirates’ Divisional Senior Vice President of Corporate Communications.
Starting 27th September 2009 the fourteen 120, 60 and 30-secon spots, directed by four-time Emmy award winner Michael Noval and filmed in a spontaneous, unrehearsed, documentary stily, the new ads will be Emirates’ largest campaign investment to date. Through the adverts they encompass much of what makes Dubai unique, including the souks and textile markets, trendy art galleries and fashion, restaurants, resorts and one-of-a-kind attractions like the Dubai Mall’s fabulous aquarium and the only indoor ski area in the Middle East. The ads are now airing on various television outlets including CNN, CNBC, BBC World, Discovery Channel, Travel Channel, Google, Yahoo, ESPN and others.
Online audiences around the globe also have an "exclusive" opportunity to view these ad spots and discover the wonders of Dubai holidays by logging onto www.emirates.com/meet-dubai and www.youtube/EmiratesExperience
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 21:00 GMT
Popular Holidays Browse all
Be Live Collection Punta Cana offers Pristine white beaches, swaying palms and a pulsating Latin vibe
Head to where the sun shines and enjoy a week-long holiday by the sparkling turquoise beaches of Punta Cana. Here you'll find endless fun for all the family as well as plenty of relaxing options for adults.
- 24-Hour All-Inclusive Service
- Enjoy unlimited access to a white soda beach that's perfect for snorkelling
- World class facilities for all the family plus children stay for half the price
Stay close to all the action in a fabulous resort that's part of a beautiful ecological reserve and sits right next to Xcaret, Cancun's number one theme park.
- Exclusive discount to the eco-archaeological Xcaret Park
- Enjoy access to 11 Restaurants and 10 Bars & access to 5 Swimming Pools
- Limitless all-inclusive fun and thrills for everyone in a beautiful eco-reserve facing a glorious beach
Do the castaway experience in style and live your Robinson Crusoe dream
- Lose yourself in over 3 km of pristine beaches and aquamarine lagoons
- Beautiful bungalows nestled in the tropical gardens or on the beach, right over the lagoon
- Sample mouth-watering delights at a wide selection of dining options from flavours of the Orient to Mediterranean delights
Explore the area and enjoy an easy access to all attractions around Falmouth
- Fully equipped fitness centre, watersport activities, tennis court, golf and themed dining evenings to enjoy
- Within 30 minutes by car from Montego Bay International airport and downtown Montego
- Complimentary Wi-fi throughout the hotel
One of the most sought-after locations in the magical city of Dubai is the artificial island of Jumeirah. Enjoy the...
Varadero is a showpiece of Cuba's natural beauty; stunning white beaches, turquoise waters and clusters of lofty palm...
Get the best of Havana and Varadero with this fabulous combination of city and beach in two of Cuba's finest hotels, the...
Situated just minutes from the Bugibba promenade, Sunflower hotel enjoys an excellent location in the popular area of...
The 4* Ramada Deira hotel boasts comfortable, modern and grand interiors and facilities, as well as easy access to the...
Located in the city centre business district, the DoubleTree by Hilton Ras Al Khaimah combines stylish accommodation and...