Utell Collections Re-launched with Revamping of Utell Luxury hotels Worlwide
Utell Hotels & Resorts are re-launching their Utell Collection sub-brand of interest-specific luxury hotels with over 1000 new hotels. Such a growth has been possible thanks to a marketing strategy that makes it easier for hotels to apply for membership
Re-launching its prestigious ‘Utell Collections’ brand of specifically targeted hotels for Boutique holidays, Luxury holidays, Golf holidays and Spa holidays, the Utell Hotels & Resorts Group is proud to announce the expansion of as many as a 1000 new hotels added under the exclusive Utell Collections brand.
With new Utell Collections hotels in new exotic destinations in the Caribbean and the Middle East, there are now luxurious Utell hotels for Barbados holidays, St Lucia holidays and Dubai holidays. The new additions have been revamped to bring maximum promotional benefits to member hotels as well as enhancing the overall quality and expanse of choice to global travel buyers and guests.
The new Collections program will feature a wider choice of luxury hotels for a wider diversity of luxury holidays in more locations throughout the world. The Utell Collections portfolio grew to a total of 1600 independent hotels carrying the prestigious Utell brand name. Admission to be included as one of the new Collections hotels and carry the Utell Collection brand name, is subject to a strict criteria to fit the specific requirements for each collection category (Business holidays, Boutique holidays, Luxury holidays, Golf holidays and Spa holidays) and inclusion is now based on an “invitation only” approach.
For example, all new Utell Luxury hotels must have a five-star rating (based on the HTI -– Hotel & Travel Index classification) demonstrating they offer the highest standard of facilities, including high-quality restaurants, luxurious lobby areas, beautiful rooms with full amenities and excellent overall service standards to offer nothing but the best luxury holidays imaginable.
“We are committed to providing our customers and the industry with a high-value program that embodies the concept of distinct Collections hotels. By developing the program in this way, we are not only ensuring that each property meets our stringent criteria, but also that more of our hotel properties can take advantage of and benefit from the extensive marketing opportunities available to them in the Collections program. These include global marketing activities such as promotional e-mail campaigns to tens of thousands of travel agents worldwide, promotions on the Utell travel agent website utellagent.com and regular worldwide promotions to key travel consortia customers. By widening our reach to include more than 1,600 independent hotels, we create a more inclusive and powerful portfolio.” said Ric Leutwyler, president of Utell Hotels and Resorts.
Previously, the Utell Collections program was a fee-based service, limited only to hotels that opted for membership within one of the five Collections categories. Now, thanks to the new marketing strategy, Utell will bring ultimate value and opportunity to all member properties meeting the agreed inclusion criteria, setting clear requirements for those potential new luxury hotels aspiring to become part of the family.
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