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British Airways Offers New Executive Club Incentives

British Airways is offering an unprecedented new promotion to customers flying on discount economy giving them the opportunity to earn Executive tier points to help them climb up to the blue, silver and gold ranks of BA's loyalty scheme

British Airways Offers New Executive Club Incentives

Airline giant, British Airways is now launching an innovative and unprecedented promotion for its loyal customers flying on discount economy, by rewarding them with Executive Club tier points to help them ascend the blue, silver and gold ranks of the airline’s loyalty scheme.

The main carrier of Caribbean holidays from the UK (now having just added 4 new routes in the Caribbean starting from October) wants to permanently change the Executive Club following a successful trial after members themselves suggested such an improvement was top of their wish list.

"We've been listening to our members and rolling out a host of new benefits for the British Airways Executive Club. This is the latest initiative and our customers tell us they're delighted we've made this change. It brings real value to members, allowing them to either move more easily up the tiers, or simply maintain their status, regardless of the type of ticket they're on". – said British Airways’ head of loyalty, Ian Romanis.

The new changes will mean that Silver and Gold Executive Club members will now find it simpler to maintain their status and all the bonuses and benefits derived from them, including access to 150 lounges around the world and British Airways’ £60 million Galleries lounge complex at the new Terminal 5.

For short-haul or long-haul holidays, British Airways wants to give that special treatment to the traveller of every holiday destination that they serve. Customers in Euro Traveller (short-haul economy) will receive 5 tier points and those in World Traveller (long-haul economy) will get 15 tier points with every booking.

No points will be needed to become a blue member but 600 points or 50 flights with the airline are needed to become a silver member and then 1500 points are needed to move up to a gold member.

Other enhancements to BA’s Executive Club scheme include the new ability for Gold Card holders to book any cabin, date or route four double the cost of the standard redemption rate, given that they book 30 days or more in advance, and the capacity for blue members can make it to Silver, and Silvers can maintain their status by taking 50 flights.

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